Family Studies
| Title | Lead Author/Editor | Pub Date
|
Price | |
|---|---|---|---|---|
|
|
Fundamentals of Marketing Communications, Three-Volume Set
|
David C Arnott | 01-30-2011 |
$825.00
|
|
Introducing Public Relations
Theory and Practice |
Keith Butterick | 12-30-2010 |
$36.95
|
|
Relationship Marketing
A Consumer Experience Approach |
Steve Baron | 05-30-2010 |
$34.95
|
|
|
Branding Demystified
Plans to Payoffs |
Harsh V Verma | 03-30-2010 |
$29.95
|
|
The SAGE Handbook of Marketing Theory
|
Pauline Maclaran | 01-30-2010 |
$140.00
|
|
Brand Management, Four-Volume Set
|
Francesca Dall'Olmo Riley | 12-31-2009 |
$1,050.00 $950.00 |
|
Advertising, Three-Volume Set
|
Chris Hackley | 10-22-2009 |
$825.00 $725.00 |
|
Marketing Management
A Customer-Oriented Approach |
Kenneth E. Clow | 10-22-2009 |
$92.95
|
|
Advertising Creative, Second Edition
Strategy, Copy, and Design |
Tom Altstiel | 10-12-2009 |
$69.95
|
|
9 Brand Shaastras, Second Edition
Nine Successful Brand Strategies to Build Winning Brands |
Jagdeep Kapoor | 10-06-2009 |
$25.95
|
| Title
|
ISSN | Frequency | Prices | |
|---|---|---|---|---|
|
Cornell Hospitality Quarterly
|
1938-9655 | Quarterly |
Institutional:
$474.00
Individual: $155.00 |
|
Journal of Hospitality & Tourism Research
The Professional Journal of the Council on Hotel, Restaurant, and Institutional Education |
1096-3480 | Quarterly |
Institutional:
$454.00
Individual: $151.00 |
|
Journal of Macromarketing
|
0276-1467 | Not Yet Specified |
Institutional:
$444.00
Individual: $104.00 |
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|
Journal of Marketing Education
|
0273-4753 | 3 Times/Year |
Institutional:
$517.00
Individual: $106.00 |
|
Journal of Service Research
|
1094-6705 | Quarterly |
Institutional:
$826.00
Individual: $130.00 |
|
Journal of the Academy of Marketing Science
|
0092-0703 | Not Yet Specified |
Institutional:
Individual: |
|
Marketing Theory
|
1470-5931 | Quarterly |
Institutional:
$729.00
Individual: $93.00 |
