First-time Users

Many of the materials on the instructor site, are only available to Faculty and Administrative Staff at Higher Education Institutions who have been approved to request Review Copies by SAGE.

To create an account, please click here. In order to be approved, you must provide your institution and the course that you are or will be teaching. Once you have created an account and you have been validated as a faculty member, you will be able to access the instructor site.

Please note: Validation usually takes approximately 24-48 hours to be completed.

If you have any questions, please contact SAGE Customer Service at 1.800.818.7243 from 6:00 am to 5:00 pm PST.

Returning Users

Instructor Teaching Site for Advertising Creative, Second Edition

Strategy, Copy and Design

Tom Altstiel and Jean Grow

Welcome to the Instructor Teaching Site

About the Book

In a rapidly changing industry, the Second Edition of Advertising Creative: Strategy, Copy, and Design is a reliable resource on the most recent trends of strategy, concepts, design, and integration of media and technology. Authors Tom Altstiel and Jean Grow provide a unique blend of real-world advice and academic perspectives (as a teaching professor for one of the top advertising programs in the country and an award-winning creative director and agency principle).

Instructor Resources

This site is password protected

To access the instructor materials, you must have an account with SAGE.  First-time users must register by following the instructions in the box provided.  Returning users can sign in using the email address and password created when registering with SAGE.