Richard G. Netemeyer

Richard G. Netemeyer is the Ralph E. Beeton Professor of Free Enterprise in the Marketing Division and Senior Associate Dean at the McIntire School of Commerce at the University of Virginia, Charlottesville, VA. He received his Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 1986. He was a member of the Marketing faculty at the E. J. Ourso School of Business at Louisiana State University from 1986 to 2001. In 2001, he joined the McIntire School of Commerce. Professor Netemeyer’s research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, OBHDP, Marketing Science, American Journal of Psychiatry, American Journal of Public Health, and others. He is a co-author of two textbooks pertaining to measurement and psychometrics, and is a member of the editorial review boards of Journal of Consumer Research, Journal of Marketing, and the Journal of Public Policy & Marketing.

Affiliations:

-University of Virginia, USA
-University of Virginia, USA

http://www.commerce.virginia.edu/faculty/Pages/FacultyMembers.aspx?FacultyId=57

	Title	Lead Author/Editor	Pub Date	Price
	Handbook of Marketing Scales , Third Edition Multi-Item Measures for Marketing and Consumer Behavior Research	William O. Bearden	12-10-2010	$135.00
	Scaling Procedures Issues and Applications	Richard G. Netemeyer	03-12-2003	$64.00