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Paul J. Lavrakas

Independent Consultant

Independent Consultant and Former Chief Research Methodologist for The Nielsen Company

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.


BOOKS: 3 Products
 
  Title Lead Author/Editor Pub Date Price
Telephone Survey Methods , Second Edition
Sampling, Selection, and Supervision
Paul J. Lavrakas 07-09-1993 $56.00
Taking a Bite Out of Crime
The Impact of the National Citizens' Crime Prevention Media Campaign
Garrett J. O'Keefe 08-07-1996 $60.00
Encyclopedia of Survey Research Methods
Paul J. Lavrakas 09-12-2008 $430.00