W. James Potter
W. James Potter, professor at the University of California at Santa Barbara, holds one Ph.D. in Communication Studies and another in Instructional Technology. Jim has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He was a principal investigator on the $3 million, 3-year, 3-volume National Television Violence Study (SAGE, 1996, 1997, 1998). Jim has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following SAGE titles: Media Literacy 3/e, On Media Violence, Theory of Media Literacy: A Cognitive Approach, The 11 Myths of Media Violence, and How to Publish Your Communication Research (with Alison Alexander). He's currently editing the Encyclopedia of Media Violence.
Affiliations:
-University of California, Santa Barbara
