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| Richard G. Netemeyer | |
| William O. Bearden | |
| Subhash Sharma | University of South Carolina, Columbia |
| © 2003 | 224 pages | SAGE Publications, Inc |
| Instructors | ||||
| Sixty Day Exam Copy | ||||
| Individual Purchasers | ||||
| Paperback | ISBN: | 9780761920274 | $61.00 | |
| Hardcover | ISBN: | 9780761920267 | $108.00 | |
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs.
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.
Interdisciplinary in application, this reader-friendly handbook includes
Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science disciplines, Scaling Procedures: Issues and Applications also addresses the needs of researchers and academics in all business, psychology, and sociology-related disciplines.