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| Kim Witte | Michigan State University, East Lansing |
| Gary Meyer | Marquette University |
| Dennis Martell | Michigan State University, East Lansing |
| © 2001 | 224 pages | SAGE Publications, Inc |
| Instructors | ||||
| Sixty Day Exam Copy | ||||
| Individual Purchasers | ||||
| Paperback | ISBN: | 9780761915096 | $76.00 | |
| Hardcover | ISBN: | 9780761915089 | $144.00 | |
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
