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The Sage Handbook of Methods in Social Psychology

Carol Sansone University of Utah, USA
Carolyn C Morf University of Bern, Switzerland
A. T. Panter University of North Carolina, Chapel Hill, NC
University of North Carolina
© 2004   560 pages   SAGE Publications, Inc   
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Hardcover ISBN: 9780761925354 $150.00
  • Emphasis on a conceptual or "big picture" understanding. The book focuses on the decision-making process, highlighting how methodological decisions are inextricably tied to what the researcher ultimately wants to know and emphasizing design and analysis decisions to be made when adopting given methodological approaches.
  • Organized along a "top-down" perspective. Beginning chapters explore issues of selecting and identifying research questions and populations; middle chapters address design and analysis; and later chapters expand social psychological questions to other disciplines within and outside of psychology.
  • Use of a general template of the top-down perspective. Within chapters, contributing authors first describe a concrete and relevant social psychological research problem and then discuss relevant methodological issues in the context of that problem; chapters are written to maximize conceptual and practical understanding of both newer and established methodologies.
  • Inclusion of statistical analysis without bogging down in it. Statistical analysis is considered only to the extent that it helps to illuminate the meaning of data obtained through a particular methodological approach or design decision.
  • Consideration of innovative, cutting-edge topics and interdisciplinary approaches. Innovative chapters explore such issues as ethics, diversity, and individual differences, and a concluding section shows how the sorts of decisions described in earlier sections play out as social psychology increasingly moves into new areas that cross disciplinary bounds (social neuroscience, social development, program evaluation, health, education, etc.).

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