" The addiction field needs a fresh approach.... it will be a 'first.'"

David M. Warburton

University of Reading, U.K.

"This book has the potential to pull together an important emerging area of research, frame the issues and future questions, and help develop ideas regarding prevention/intervention implications of this research.  The addiction field has been moving in the direction of implicit cognition for some time, and I think that this volume has the potential to be the seminal contribution to the area."

Kenneth Leonard

SUNY-Buffalo

"I believe the need for such a compendium of research in this relatively new field is fully justified….The goal and scope of the text is consistent with my own views of where the field needs to go….The editors have done an excellent job in assembling a world-class list of contributors."

Jon D. Kassel

University of Illinois at Chicago

"The editors have done a good job thinking of ways to make their volume distinctive….with the potential to wield a lasting impact on a field of immense social importance…Like the editors, I have a sense that important advances in our understanding of addictions will come from research that follows this handbook's title."

Raymond Klein

Dalhousie University, Canada

"I think the time is absolutely ripe for this book.  The theories and methods of implicit cognition seem ideally suited to tap into the actual mechanisms of addiction,  which involve low-level, unconscious cognitive processes that interact heavily with biological affective-motivational processes….the book is the first to synthesize this new, interdisciplinary field."

Piotr Winkielman

University of California, San Diego

"I think the integration of implicit cognition and addiction is a novel idea for a handbook and one that is needed given the increasing rate of research using implicit measures to understand the processes involved in addictive behaviors."

Alan Marlatt & Brian Ostafin

University of Washington

"There is increasing interest in understanding the complexities of drug craving.  The studies in this book probe beneath the surface of subjective ratings with sensitive measures of implicit craving, detecting important processes underlying decisions addicts make about drug use.   Many researchers in addiction will find these analyses of the role of implicit processes in addiction valuable and timely."

Kent Berridge

University of Michigan

"At more than 500 pages, with 34 chapters in seven sections, it is definitely a Handbook with a capital H. The editors have done a great job of rounding up the usual suspects who publish on these topics. They have also chosen excellent contributors whose previous work is more immersed in cognition than in addiction. The book is thorough and appreciative of history but remains focused on cutting-edge topic."

Mitch Earleywine

Contemporary Psychology: APA Review of Books

"This book is a valuable source for both researchers and practitioners who are either familiar or unfamiliar with implicit cognition and addiction" —Emmanuel Kuntsche, ALCALA

Emmanuel Kuntsche

Oxford University Press