SAGE's Cookie Policy
To enhance your experience on our site, SAGE stores cookies on your computer. By continuing you consent to receive cookies.
To enhance your experience on our site, SAGE stores cookies on your computer. By continuing you consent to receive cookies.
You are in North America
| Masaaki Kotabe |
Temple University, Pennsylvania
Temple University |
| Kristiaan Helsen | Hong Kong University of Science and Technology |
| © 2009 | 568 pages | SAGE Publications Ltd |
| Instructors | ||||
| For more information, please contact Customer Service at 1-800-818-7243 | ||||
| Individual Purchasers | ||||
| Hardcover | ISBN: | 9781412934282 | $150.00 | |
| Overview: Theoretical Paradigms, Issues and Debates | Masaaki Kotabe and Kristiaan Helsen |
| PART ONE: CHANGING MARKET ENVIRONMENTS | |
| The Ancient Road: An Overview of Globalization | Terry Clark, Monica Hodis and Paul D’Angelo |
| The Changing Global Political and Institutional Environment | Jonathan Doh and Terrence Guay |
| Marketing and the Global Legal Environment | Subhash Jain and Robert Bird |
| PART TWO: CONSUMER BEHAVIOR RESEARCH | |
| Consumer Cognition across Cultures | Bernd H Schmitt and Nader Tavassoli |
| Nation Equity: Country of Origin Effects and Globalization | D Maheswaran and Cathy Chen |
| Researching International Markets: Philosophical and Methodological Issues | V Kumar |
| PART THREE: MARKET ENTRY AND EXIT DECISIONS | |
| Research into Exporting: Theoretical, Methodological and Empirical Insights | Constantine S Katsikeas, Leonidas Leonidou and Saeed Samiee |
| Licensing and Franchising | Lance Brouthers and Jason Patrick McNicol |
| Joint Ventures and Alliances | Miguel Rivera-Santos and Andrew Inkpen |
| Establishment Mode Choice: Acquisition versus Greenfield Entry | Desislava Dikova and Keith Brouthers |
| Exit Strategies | Masaaki Kotabe and Sonia Ketkar |
| PART FOUR: GLOBAL STRATEGY | |
| Global Competitive Marketing Strategy | Michael Grund, Oliver Heil and Mark Elsner |
| Global Sourcing | Masaaki Kotabe, Michael Mol and Janet Murray |
| Uniformity versus Conformity: The Standardization Issue in International Marketing Strategy | Saeed Samiee, Constantine S Katsikeas and Marios Theodosiou |
| PART FIVE: DEVELOPING MARKETING STRATEGY | |
| International Diffusion of New Products | Trichy Krishnan and Suman Ann Thomas |
| Global Branding | John Roberts and Julien Cayla |
| Pricing in the Global Market Place | Kristiaan Helsen |
| Global Communication | Gary Bamossy and Johny Johansson |
| Global Channels of Distribution | Daniel Bello and Forrest Briggs |
| Global Trends in Grocery Retailing | Katrijn Gielens and Marnik Dekimpe |
| Salesforce Management | Thomas G Brashear |
| PART SIX: EMERGING ISSUES IN GLOBAL MARKETING | |
| Role of the Internet | Venky Shankar |
| Organizational Heritage, Institutional Changes and Strategic Responses of Firms from Emerging Economies | Preet Aulakh and Raveendra Chittoor |
| Small Multinational Enterprises under Globalization | Gary Knight |
| Ethics and Corporate Social Responsibility for Marketing in the Global Marketplace | Georges Enderle and Patrick E Murphy |
