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Encyclopedia of Sports Management and Marketing

Linda E. Swayne University of North Carolina, Charlotte, USA
Mark Dodds State University of New York, Cortland
State University of New York
© 2011   1960 pages   SAGE Publications, Inc   
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Hardcover ISBN: 9781412973823 $805.00
Awards:

CHOICE Outstanding Academic Title 2013

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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

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