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Hands-On Social Marketing

A Step-by-Step Guide to Designing Change for Good Second Edition

Nedra Kline Weinreich Weinreich Communications
© 2011   328 pages   SAGE Publications, Inc   
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Paperback ISBN: 9781412953696 $80.00
Courses: Social Marketing

Six fail-proof steps to social marketing success!

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change.  All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Follow the author on Facebook - click here to visit her page!

Hands-On Social Marketing

A Step-by-Step Guide to Designing Change for Good

Second Edition
Nedra Kline Weinreich Weinreich Communications
© 2011   328 pages   SAGE Publications, Inc  

Available Formats

ISBN:   9781412953696 Paperback Suggested Retail Price:   $80.00 Bookstore Price:   $64.00

Previous Editions Published by SAGE

First Edition: © 1999

About This Title

Six fail-proof steps to social marketing success!

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change.  All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Follow the author on Facebook - click here to visit her page!

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