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| Mark Tadajewski | Durham University, UK |
| Brian Jones | Quinnipiac University, USA |
| © 2008 | 1208 pages | SAGE Publications Ltd |
| Instructors | ||||
| For more information, please contact Customer Service at 1-800-818-7243 | ||||
| Individual Purchasers | ||||
| Hardcover | ISBN: | 9781847870018 | $825.00 | |
| Volume One | |
| PART ONE: THE DEVELOPMENT OF MARKETING THOUGHT: AN OVERVIEW | |
| Pre-20th Century Marketing Thought | |
| The Role of Marketing in Early Theories of Economic Development | D F Dixon |
| Marketing Structure and the Theory of Economic Interdependence | D F Dixon |
| Early Analytical Developments | |
| Some Late 19th Century Antecedents of Marketing Theory | D F Dixon |
| Emerging Macromarketing Concepts | D F Dixon |
| From Socrates to Alfred Marshall | |
| The First Dialogue on Macromarketing | E H Shaw |
| Appraisal of Contributions to Marketing Thought by 19th Century Liberal Economists | F G Coolsen |
| Early Development of the Marketing Discipline | |
| The First Decade of Marketing Literature | P D Converse |
| Influences on the Development of Marketing Thought | R Bartels |
| 1900-1923 | |
| Early Development of the Philosophy of Marketing Thought | D G B Jones and D D Monieson |
| Historical Surveys of the Development of Marketing Thought | |
| A History of Marketing Thought | D G B Jones and E H Shaw |
| Scholarly Research in Marketing | W L Wilkie and E S Moore |
| Exploring the 'Four Eras' of Thought Development | |
| PART TWO: THE PIONEERS OF MARKETING THOUGHT | |
| Early Teachers of Marketing | H H Maynard |
| Contribution of Women to U S Marketing Thought | M E Zukerman and M L Carsky |
| Hugh Elmer Agnew | W J McKeon |
| Ralph F Breyer | R W Cox |
| Arthur Norris Brisco | J H Wingate |
| Ralph Starr Butler | J P Wood |
| Paul Terry Cherrington | A M Crossley |
| Fred Emerson Clark | R M Clewett |
| Paul Dulaney Converse | H W Huegy |
| Biography and the History of Marketing Thought | D G B Jones |
| Henry Charles Taylor and Edward David Jones | |
| Melvin T Copeland | M P McNair |
| Henry E Erdman | G L Mehren |
| Edward A Filene and Lincoln Filene | D Bloomfield |
| Benjamin Horace Hibbard | H E Erdman |
| George Burton Hotchkiss | D B Lucas |
| Leverett Samuel Lyon | N H Engle |
| Harold H Maynard | T N Beckman |
| Volume Two | |
| Edwin Griswold Nourse | E T Grether |
| Paul Henry Nystrom | D J Duncan |
| Charles Coolidge Parlin | W Alderson |
| Stanley B Resor | L W Jacobs |
| Clarence Saunders | P E Rockwood |
| Walter Dill Scott | E C Lynch |
| Pioneer Industrial Psychologist | |
| Arch W Shaw | M T Copeland |
| Daniel Starch | N H Borden |
| Harry R Tosdal | R M Cunningham |
| Ronald Snow Vaile | E T Grether |
| Louis D H Weld | D R G Cowan |
| Simon Litman (1873-1965) | D G B Jones |
| Pioneer Marketing Scholar | |
| Theodore N Beckman (1895-1973) | D G B Jones |
| External Manifestations of the Man | |
| Robert Bartels and the History of Marketing Thought | E Shaw and R Tamilia |
| Influences on the Development of Marketing Thought, 1950-1987 | R Bartels |
| Wroe Anderson | B Wooliscroft |
| A Life | |
| My Life on Mt Olympus | S C Hollander |
| Sidney Levy | G E Harris |
| Challenging the Philosophical Assumptions of Marketing | |
| PART THREE: CONTEXTUALIZING THE DEVELOPMENT OF MARKETING THOUGHT | |
| Contextualizing the Development of Marketing Thought | |
| Forces Impinging on Long-Term Business-to-Business Relationships in the United States | W W Keep, S C Hollander and R Dickinson |
| An Historical Perspective | |
| Marketing and the Public / Marketing and the Enterpriser | P White |
| Marketing Management Concepts | B J La Londe and E J Morrison |
| Yesterday and Today | |
| The Ordering of Marketing Theory | M Tadajewski |
| The Influence of McCarthyism and the Cold War | |
| Remembering Motivation Research | M Tadajewski |
| Toward an Alternative Genealogy of Interpretive Consumer Research | |
| Counterculture, Criticisms and Crisis | M J Arnold and J E Fisher |
| Assessing the Effect of the Sixties on Marketing Thought | |
| Volume Three | |
| The Schools of Thought in Marketing | |
| A History of Schools of Thought in Marketing | E H Shaw and D G B Jones |
| The Functions School | |
| The Rise and Fall of the Functionalist Approach to Marketing | S D Hunt and J Goolsby |
| A Paradigm Displacement Perspective | |
| Some Problems in Market Distribution | A W Shaw |
| The Commodities School | |
| Principles of Merchandising | M T Copeland |
| The Commodity Approach in Marketing Research | W Zinn and S D Johnson |
| Is It Really Obsolete? | |
| The Institutional Approach | |
| Marketing Functions and Mercantile Organization | L D H Weld |
| Origins of the Institutional Approach in Marketing | D G B Jones and D D Monieson |
| Inter-Regional Trade School | |
| The Law of Retail Gravitation | W J Reilly |
| New Laws of Retail Gravitation | P D Converse |
| Marketing Management School | |
| The Marketing Philosophy as a Way of Business Life | F J Borsch |
| The Marketing Revolution | R J Keith |
| How Modern Is 'Modern' Marketing? Marketing's Evolution and Myth of the 'Production' Era | R A Fullerton |
| The Marketing Concept | S C Hollander |
| A <i>D[ac]e[gr]a Vu | |
| Evolving to a New Dominant Logic for Marketing | S Vargo and R F Lusch |
| Consumer Behaviour School | |
| Economics, Psychology and the Literature of the Subdiscipline of Consumer Behavior | R Mittelstaedt |
| Scholarly Traditions and the European Roots of American Consumer Research | H H Kassarjian |
| Macromarketing School | |
| Pre-Aldersonian Antecedents to Macromarketing | R Savitt |
| Insights from the Textual Literature | |
| Consumer Sovereignty, Democracy and the Marketing Concept | D F Dixon |
| A Macromarketing Perspective | |
| Macromarketing | R Layton and S Grossbart |
| Past, Present and Possible Future | |
| Exchange School | |
| Toward a Formal Theory of Transactions and Transvections | W Alderson and M W Miles |
| Marketing as Exchange | R P Bagozzi |
| On Defining Marketing | C Gr[um]onroos |
| Finding a New Roadmap for Marketing |
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