SAGE's Cookie Policy
Close 

To enhance your experience on our site, SAGE stores cookies on your computer. By continuing you consent to receive cookies.

Learn More

Pricing Strategies

A Marketing Approach

Robert M. Schindler Rutgers University, Camden, USA
© 2012   416 pages   SAGE Publications, Inc   
Instructors
Complimentary Review Copy
Available on CourseSmart Course Smart
Individual Purchasers
Hardcover ISBN: 9781412964746 $105.00
Courses: Pricing

"This book is consistent in its treatment, thorough, correct in scholarship, and well-researched. An impressive achievement given the breadth and complexity of the area."– Randolph E. Bucklin, Peter W. Mullin Professor of Marketing, Anderson School of Management, University of California, Los Angeles

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

Pricing Strategies

A Marketing Approach

Robert M. Schindler Rutgers University, Camden, USA
© 2012   416 pages   SAGE Publications, Inc  

Available Formats

ISBN:   9781412964746 Hardcover Suggested Retail Price:   $105.00 Bookstore Price:   $84.00

About This Title

"This book is consistent in its treatment, thorough, correct in scholarship, and well-researched. An impressive achievement given the breadth and complexity of the area."– Randolph E. Bucklin, Peter W. Mullin Professor of Marketing, Anderson School of Management, University of California, Los Angeles

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.

We hope you'll consider this SAGE text. Email us at info@sagepub.com, or click here to find your SAGE rep.

SAGE
2455 Teller Road
Thousand Oaks, CA 91320
www.sagepub.com

Product Type

All

Courses

All