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Pricing Strategies
A Marketing Approach
| Robert M. Schindler | Rutgers University, Camden, USA |
| © 2012 | 416 pages | SAGE Publications, Inc |
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| Hardcover | ISBN: | 9781412964746 | $86.00 | |
| Chapter 1. Introduction: Pricing as an Element of the Marketing Mix | |
| Part I – Setting of Initial Prices | |
| Chapter 2. The Starting Point in Setting an Initial Price | |
| Chapter 3. Assessing Value to the Customer | |
| Chapter 4. Basic Pricing Strategies and the Use of Breakeven Analysis | |
| Part II – Modification of Existing Prices | |
| Chapter 5. Development and Use of the Generalized Breakeven Formula | |
| Chapter 6. Predicting Price-Change Response: Economic and Competitive Factors | |
| Chapter 7. Predicting Price-Change Response: Cognitive Factors | |
| Chapter 8. Predicting Price-Change Response: Emotional Factors | |
| Chapter 9. Empirical Measurement of Price-Change Response | |
| Part III – Developing a Price Structure | |
| Chapter 10. The Logic of Price Segmentation | |
| Chapter 11. Time as a Price-Segmentation Fence | |
| Chapter 12. Place as a Price-Segmentation Fence | |
| Chapter 13. Pricing of Interrelated Products | |
| Part IV – Broader Considerations in Pricing | |
| Chapter 14. Interactive Pricing: Auctions and Negotiation | |
| Chapter 15. Law, Ethics, and Social Responsibility in Pricing | |
| Chapter 16. The Role of Price in Marketing Strategy |
Pricing Strategies
A Marketing Approach
| Robert M. Schindler | Rutgers University, Camden, USA |
| © 2012 | 416 pages | SAGE Publications, Inc |
Available Formats
| ISBN: 9781412964746 | Hardcover | Suggested Retail Price: $86.00 | Bookstore Price: $68.80 |
About This Title
"This book is consistent in its treatment, thorough, correct in scholarship, and well-researched. An impressive achievement given the breadth and complexity of the area."– Randolph E. Bucklin, Peter W. Mullin Professor of Marketing, Anderson School of Management, University of California, Los Angeles
Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.
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