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| Stanley J Shapiro |
Simon Fraser University
Simon Fraser University, Burnaby, Canada |
| Mark Tadajewski | Durham University, UK |
| Clifford J Shultz II | Loyola University Chicago |
| © 2009 | 1712 pages | SAGE Publications Ltd |
| Instructors | ||||
| For more information, please contact Customer Service at 1-800-818-7243 | ||||
| Individual Purchasers | ||||
| Hardcover | ISBN: | 9781848607040 | $995.00 | |
| Volume 1 | |
| Introduction | |
| Part 1: The Domain of Macromarketing | |
| The Macromarketing/Micromarketing Dichotomy: A taxonomical model | Shelby D Hunt and John Burnett |
| Macromarketing: Past, present and possible future | Roger A. Layton and Sanford Grossbart |
| Macromarketing as a Pillar of Marketing Thought | William W. Wilkie and Elizabeth S. Moore |
| Focusing the Future of Macromarketing | Mark Peterson |
| Marketing as Constructive Engagement | C.J. Shultz |
| Part 2: The Intellectual Roots of Contemporary Macromarketing | |
| Emerging Macromarketing Concepts: From Socrates to Alfred Marshall | D.F. Dixon |
| Pre-Aldersonian Antecedents to Macromarketing: Insights from the textual literature | Ronald Savitt |
| Marketing: Management technology or social process? | Daniel, J. Sweeney |
| Criteria for a Theory of Responsible Consumption | George Fisk |
| The Visions of Charles C. Slater: Social consequences of marketing | Robert W. Nason and Phillip D. White |
| The Political Economy of Marketing Systems: Reviving the institutional approach | Johan Arndt |
| Reflection and Retrospection: Searching for visions in marketing | George Fisk |
| Part 3: Perceptions of the Market | |
| Moral Views of Market Society | Marion Fourcade and Kieran Healy |
| Macromarketing as Agrology: Macromarketing theory and the study of the Agora | John D. Mittelstaedt, William E. Kilbourne and Robert A Mittelstaedt |
| Embedded Markets, Communities and the Invisible Hand of Social Norms | Rohit Varman and Janeen Arnold Costa |
| Part 4: Marketing Systems | |
| Marketing Systems: A core macromarketing concept | Roger A. Layton |
| Market Institutions and Urban Food Supply in West and Southern Africa: A review | Gina Porter, Fergus Lyon and Deborah Potts |
| Rich Doctors and Poor Patients: Market failure and health care systems in developing countries | B.N. Ghosh |
| On Economic Growth, Marketing Systems and the Quality of Life | Roger A. Layton |
| Part 5: Marketing Externalities | |
| The Social Consequences of Marketing: Macromarketing and public policy | Robert W. Nason |
| Market Mechanisms and the External Benefits of Consumption | Jack Cadeaux |
| The Harm Chain: A public policy development and stakeholder perspective | M.J. Polonsky, Carlson, L. and Fry, M-L. |
| Global Food Marketing Systems and Local Cultural Change in the Developing World | Terrence H. Witkowski |
| Are Biofuels Pro-poor? Assessing the evidence | J.S. Clancy |
| Volume 2 | |
| Part 6: Society's Impact on Markets and Marketing Systems | |
| A Framework for Understanding the Relationships between Religions and Markets | John D. Mittelstaedt |
| When Policies and Marketing Systems Explode: An Assessment of food marketing in the war-ravaged Balkans and implications for recovery, sustainable pea | Clifford J. Shultz, T.J. Burkink, B. Grbac and N. Renko |
| 'The marketplace, emerging technology and marketing theory' | George M. Zinkhan |
| The Politics of Marketing: Analyzing the parallel political marketplace | Michael D. Hutt, Michael P. Mokwa and Stanley J. Shapiro |
| Mobilizing Consumers to Take Responsibility for Global Social Justice | M. Micheletti and D. Stolle |
| Part 7: Marketing Ethics | |
| Normative Perspectives for Ethically and Socially Responsible Marketing | Gene Laczniak and Patrick Murphy |
| The General Theory of Marketing Ethics: A revision and three questions | Shelby Hunt and Scott J. Vitell |
| International Marketing Ethics from an Islamic Perspective: A value-maximization approach | M. Saeed, Z.U. Ahmed and S-M. Mukhtar |
| Catholic Social Thought and Ethical Issues in Marketing | Thomas A. Klein and Gene R. Laczniak |
| Part 8: Distributive Justice | |
| A Compendium of Inequality: The human development report | Jens Martens |
| Out of Sight and Out of Our Minds: What of those left behind in globalism? | R. Belk |
| International Human Rights and Consumer Quality of Life: An ethical perspective | Ronald Paul Hill, William F. Felice and Thomas Ainscough |
| Distributive Justice: Pressing questions, emerging directions and the promise of Rawlsian analysis | Gene R. Laczniak and Patrick E. Murphy |
| A Macromarketing Ethics Framework: Stakeholder orientation and distributive justice | O.C. Ferrell and Linda Ferrell |
| Fair Trade: Dynamic and dilemmas of a market oriented global social movement | John Wilkinson |
| Part 9: Quality of Life-A Macromarketing Perspective | |
| Measuring Quality of Life: Economic, social and subjective indicators | Ed Diener and Eunkook Suh |
| Technological Achievement and Human Development | R.P. Hill and K.K. Dhanda |
| Quality-of-Life (QOL) Marketing: Proposed antecedents and consequences | Dong-Jin Lee and M. Joseph Sirgy |
| Comparative Marketing Measures of Societal Quality of Life: Substantive dimensions in 186 countries | Mark Peterson and Naresh K. Malhotra |
| Part 10: Toward Socioeconomic Development | |
| New Directions in Development Thinking | United Nations Development Programme |
| Amartya Sen's Contribution to Development Thinking | Frances Stewart and Severine Deneulin |
| Human Development and Humane Consumption: Well-being beyond the "Good Life" | G liz Ger |
| How to Help Poor Countries | Nancy Birdsall, Dani Rodrik and Arvind Subramanian |
| Volume 3 | |
| Part 11: Controversies in Development 1: Benefits from Freer Trade? The Doha Round | |
| Challenges to the Multilateral Trading System | Peter Sutherland |
| Developing Countries and the Collapse of the Doha Round | Yilmas Aky z, William Milberg and Robert Wade |
| 'Dispelling Some Misconceptions about Agricultural Trade Liberalization' | Stephen Tokarick |
| The Limited Promise of Agricultural Trade Liberalization | Timothy A. Wise |
| Part 12: Controversies In Development 2: The Role of International Development Assistance | |
| Report of the UN Millennium Project "Investing in Development" | Jens Martens |
| Investing in Development: The millennium development goals, aid and sustainable capital accumulation | Roy Rathin and Antoine Heuty |
| Making Aid Work | Abhijit Vinayak Banerjee |
| Was Development Assistance a Mistake? | William Easterly |
| Growth, Poverty Reduction and Development Assistance in Asia: Options and prospects | John Farrington and Jeremy Clarke |
| Part 13: Controversies in Development 3: Economic Growth & Reduced Poverty | |
| Halving Global Poverty | Timothy Besley and Robin Burgess |
| Growth, Inequality and Poverty: Some hard questions | Ravi Kanbur |
| Poverty and Economic Policy: What happens when researchers disagree? | Andrew Sumner and Meera Tiwari |
| On the Links between Globalization and Poverty | Ann Harrison and Margaret McMillan |
| Globalization and Rural Poverty | Pranab Bardhan |
| Part 14: Controversies in Development 4: Challenges in Globalization | |
| Antiglobal Challenges to Marketing in Developing Countries: Exploring the ideological divide | Terrence H. Witkowski |
| Globalization's Missing Middle | Geoffrey Garrett |
| The Hijacking of the Development Debate: How Friedman and Sachs got it wrong | Robin Broad and John Cavanagh |
| Is Globalization Working? | David Singh Grewal |
| Stiglitz and his Discontent | Timothy Koechlin |
| Critiquing the Critics of Economic Globalization | Michael J.Trebilcock |
| Part 15: Transition Economies and Macromarketing | |
| What the Change of System from Socialism to Capitalism Does and Does Not Mean | János Kornai |
| Transition Economies: Performance and challenges | Jan Svejnar |
| Marketing and Development in the Transition Economies of Southeast Asia: Policy explication, assessment and implications | Clifford J. II Shultz and Anthony Pecotich |
| Choosing Success: The lessons of East and Southeast Asia and Vietnam's future, a policy framework for Vietnam's socioeconomic development 2011-2020 | David Dapice et al. |
| Volume 4 | |
| Part 16: Marketing and Development | |
| Marketing and Development: Macromarketing perspectives | Thomas Klein and Robert Nason |
| Social Marketing and Development | Ruby Roy Dholakia and Nikhilesh Dholakia |
| Globalization and Development: An expanded macromarketing view | William E.Kilbourne |
| Evidence of Microfinance's Contribution to Achieving the Millennium Development Goals | Christopher Dunford |
| Part 17: Marketing and Societal Development: Issues and Approaches | |
| Alleviating Poverty: A macro/micro marketing perspective | Phillip Kotler, Ned Roberto and Tony Leisner |
| "AIDS is Not a Business" A Study in Global Corporate Responsibility - Securing Access to Low-cost HIV Medications | William Flanagan and Gail Whiteman |
| The Fortune at the Bottom of the Pyramid | C.K. Prahalad and Stuart L. Hart |
| The Mirage of Marketing to the Bottom of the Pyramid: How the private sector can help alleviate poverty | Aneel Karnani |
| Marketing the Hegemony of Development: Of pulp fictions and green deserts | Steffen Böhm and Vinicius Brei |
| Cross-Cultural Consumer/Consumption Research: Dealing with issues emerging from globalization and fragmentation | T. Bettina Cornwell and Judy Drennan |
| Part 18: Fair Shares and Equal Sacrifice? 1. Sustainable Consumption | |
| Consumption in a Global Village - Unequal and Unbalanced | United Nations Development Programme |
| Sustainable Consumption and the Quality of Life: A macromarketing challenge to the dominant social paradigm | William H. Kilbourne, Pierre McDonagh and Andrea Prothero |
| Live Better by Consuming Less: Is there a dividend in sustainable consumption? | Tim Jackson |
| Sustainable Household Consumption in Europe? | Lars Fogh Mortensen |
| Part 19: Fair Shares and Equal Sacrifice? 2. Global Warming | |
| Climate Change 101: International action | Pew Center on Global Climate Change |
| Equity and Climate: In principle and practice | John Ashton and Xueman Wang |
| An Overview of Climate Change: What does it mean for our way of life? What is the best future we can hope for? | Neva Goodwin |
| Part 20: In Conclusion: Dealing with the Problems of the Commons | |
| Marketing and the Tragedy of the Commons: A synthesis, commentary, and analysis for action | Clifford J. Shultz and Morris B. Holbrook |
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