|Robert L. Heath||University of Houston, USA|
|© 2010||792 pages||SAGE Publications, Inc|
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2010 PRIDE Book Award - Public Relations Division, National Communication Association
An unparalleled guide to the theory and practice of public relations
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.