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McQuail's Mass Communication Theory

Sixth Edition
Denis McQuail University of Amsterdam
© 2010   632 pages   SAGE Publications Ltd   
Instructors
Complimentary Review Copy
Available on CourseSmart Course Smart
Individual Purchasers
Paperback ISBN: 9781849202923 $89.00
Hardcover ISBN: 9781849202916 $158.00
Ebook ISBN: 9780857023223

CourseSmart

'This book is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time.' - Mark Deuze, Indiana University

McQuail's Mass Communication Theory has been the most authoritative and comprehensive introduction to the field for more than 25 years and still offers unmatched coverage of the research and debates. The Sixth Edition covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.

Fully up-to-date, this new edition includes:

  • New boxed case studies on key research publications, familiarizing students with the critical research texts in the field
  • A new streamlined structure for better navigation
  • More definitions, examples, and illustrations throughout to bring abstract concepts to life
  • Major updates on new media, globalization, work and economy

A password-protected Instructor Teaching Site and an open-access Student Study Site are available for this book at www.sagepub.co.uk/mcquail6

McQuail's Mass Communication Theory

Sixth Edition
Denis McQuail University of Amsterdam
© 2010   632 pages   SAGE Publications Ltd  

Available Formats

ISBN:   9781849202923 Paperback Suggested Retail Price:   $89.00 Bookstore Price:   $71.20
ISBN:   9781849202916 Hardcover Suggested Retail Price:   $158.00 Bookstore Price:   $126.40
ISBN:   9780857023223 Ebook Suggested Retail Price:   $89.00 Bookstore Price:   $71.20

Substantial Content Revisions

Fully up-to-date, this new edition includes:

• New boxed case studies on key research publications, familiarizing students with the critical research texts in the field

• A new streamlined structure for better navigation

• More definitions, examples, and illustrations throughout to bring abstract concepts to life

• Major updates on new media, globalization, work and economy

Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.

We hope you'll consider this SAGE text. Email us at info@sagepub.com, or click here to find your SAGE rep.

SAGE
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www.sagepub.com

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