SAGE's Cookie Policy
Close 

To enhance your experience on our site, SAGE stores cookies on your computer. By continuing you consent to receive cookies.

Learn More

Ad Critique

How to Deconstruct Ads in Order to Build Better Advertising

Nancy R. Tag The City College of New York
© 2012   216 pages   SAGE Publications, Inc   
Instructors
Complimentary Review Copy
Available on CourseSmart Course Smart
Individual Purchasers
Paperback ISBN: 9781412980531 $49.00

Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

Ad Critique

How to Deconstruct Ads in Order to Build Better Advertising

Nancy R. Tag The City College of New York
© 2012   216 pages   SAGE Publications, Inc  

Available Formats

ISBN:   9781412980531 Paperback Suggested Retail Price:   $49.00 Bookstore Price:   $39.20

About This Title

Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.

We hope you'll consider this SAGE text. Email us at info@sagepub.com, or click here to find your SAGE rep.

SAGE
2455 Teller Road
Thousand Oaks, CA 91320
www.sagepub.com

Product Type

All

Available as

All

Status

All

Published by

All