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Social Marketing
Influencing Behaviors for Good Fourth Edition
| Nancy R. Lee | Social Marketing Services, Inc. |
| Philip Kotler | Kellogg School of Management |
| © 2012 | 520 pages | SAGE Publications, Inc |
| Instructors | ||||
| Complimentary Review Copy | ||||
| Individual Purchasers | ||||
| Paperback | ISBN: | 9781412981491 | $76.00 | |
Courses:
Non-Profit Marketing
|
Social Marketing
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.
Social Marketing
Influencing Behaviors for Good
Fourth Edition
Fourth Edition
| Nancy R. Lee | Social Marketing Services, Inc. |
| Philip Kotler | Kellogg School of Management |
| © 2012 | 520 pages | SAGE Publications, Inc |
Available Formats
| ISBN: 9781412981491 | Paperback | Suggested Retail Price: $76.00 | Bookstore Price: $60.80 |
Previous Editions Published by SAGE
Third Edition: © 2008Second Edition: © 2002
About This Title
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.
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