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Health Communication Message Design

Theory and Practice

Hyunyi Cho Purdue University, USA
© 2012   296 pages   SAGE Publications, Inc   
Instructors
Complimentary Review Copy
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Paperback ISBN: 9781412986557 $65.00
The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

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