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Ongoing Crisis Communication
Planning, Managing, and Responding Third Edition
| W. Timothy Coombs | The University of Central Florida, USA |
| © 2012 | 248 pages | SAGE Publications, Inc |
| Instructors | ||||
| Complimentary Review Copy | ||||
| Available on CourseSmart |
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| Individual Purchasers | ||||
| Paperback | ISBN: | 9781412983105 | $63.00 | |
Ongoing Crisis Communication
Planning, Managing, and Responding
Third Edition
Third Edition
| W. Timothy Coombs | The University of Central Florida, USA |
| © 2012 | 248 pages | SAGE Publications, Inc |
Available Formats
| ISBN: 9781412983105 | Paperback | Suggested Retail Price: $63.00 | Bookstore Price: $50.40 |
Previous Editions Published by SAGE
Second Edition: © 2007First Edition: © 1999
Substantial Content Revisions
The new edition intergrates social media into the various aspects of crisis communciation. This includes social media's value in scanning, follow-up communication, and utility during a crisis response. The role of social media in scanning is discussed in detail. There is also an extened discussion of choosing social media channels for the crisis response.
The crisis response and postcrisis chapters consider the role of memorial in crisis communication. The postcrisis communication focuses on the online memorials and what they mean for crisis communication.
Message mapping has been intergrated into Chapters 5 and 8 to demonstrate their value to crisis communication. The new material also explains the importance of preparing stakeholders in addition to preparing the organization for the crisis.
Finally, the last chapter examines what lessons research has yielded for crisis managers. The lessons are summarized in table format. The books ends by considering the challenges that social media and international crisis communication present for crisis managers.Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.
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