SAGE's Cookie Policy
To enhance your experience on our site, SAGE stores cookies on your computer. By continuing you consent to receive cookies.
To enhance your experience on our site, SAGE stores cookies on your computer. By continuing you consent to receive cookies.
You are in North America
| Robert J. Kaden | The Kaden Company |
| Gerald Linda | Gerald Linda & Associates |
| Melvin Prince | Southern Connecticut State University |
| © 2012 | 504 pages | SAGE Publications, Inc |
| Instructors | ||||
| Complimentary Review Copy | ||||
| Individual Purchasers | ||||
| Paperback | ISBN: | 9781412991315 | $58.00 | |
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
| Robert J. Kaden | The Kaden Company |
| Gerald Linda | Gerald Linda & Associates |
| Melvin Prince | Southern Connecticut State University |
| © 2012 | 504 pages | SAGE Publications, Inc |
| ISBN: 9781412991315 | Paperback | Suggested Retail Price: $58.00 | Bookstore Price: $42.40 |
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.
We hope you'll consider this SAGE text. Email us at info@sagepub.com, or click here to find your SAGE rep.
SAGE
2455 Teller Road
Thousand Oaks, CA 91320
www.sagepub.com
