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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Joseph F. Hair, Jr. Kennesaw State University
G. Tomas M. Hult Michigan State University, East Lansing
Christian Ringle Hamburg University of Technology (TUHH), Germany
Marko Sarstedt Otto-von-Guericke University, Magdeburg
© 2014   328 pages   SAGE Publications, Inc   
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Paperback ISBN: 9781452217444 $38.00
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), by Hair, Hult, Ringle, and Sarstedt, provides a concise yet very practical guide to understanding and using PLS structural equation modeling (PLS-SEM). PLS-SEM is evolving as a statistical modeling technique and its use has increased exponentially in recent years within a variety of disciplines, due to the recognition that PLS-SEM’s distinctive methodological features make it a viable alternative to the more popular covariance-based SEM approach. This text includes extensive examples on SmartPLS software, and is accompanied by multiple data sets that are available for download from the accompanying website (www.pls-sem.com).

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Joseph F. Hair, Jr. Kennesaw State University
G. Tomas M. Hult Michigan State University, East Lansing
Christian Ringle Hamburg University of Technology (TUHH), Germany
Marko Sarstedt Otto-von-Guericke University, Magdeburg
© 2014   328 pages   SAGE Publications, Inc  

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ISBN:   9781452217444 Paperback Suggested Retail Price:   $38.00 Bookstore Price:   $30.40

About This Title

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), by Hair, Hult, Ringle, and Sarstedt, provides a concise yet very practical guide to understanding and using PLS structural equation modeling (PLS-SEM). PLS-SEM is evolving as a statistical modeling technique and its use has increased exponentially in recent years within a variety of disciplines, due to the recognition that PLS-SEM’s distinctive methodological features make it a viable alternative to the more popular covariance-based SEM approach. This text includes extensive examples on SmartPLS software, and is accompanied by multiple data sets that are available for download from the accompanying website (www.pls-sem.com).

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