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Applying Communication Theory for Professional Life

A Practical Introduction Third Edition

Marianne Dainton La Salle University
Elaine D. Zelley La Salle University
February 2014   280 pages   SAGE Publications, Inc   
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Paperback ISBN: 9781452276540 $75.00
This fully updated Third Edition of Applying Communication Theory for Professional Life helps students understand communication theory and its importance to their careers in communication and business. Practical and reader-friendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, group communication, organizational behavior, social media, and mass communication. Real-world case studies within each chapter illustrate how theory is applied in a variety of professional settings.

Applying Communication Theory for Professional Life

A Practical Introduction

Third Edition
Marianne Dainton La Salle University
Elaine D. Zelley La Salle University
February 2014   280 pages   SAGE Publications, Inc  

Available Formats

ISBN:   9781452276540 Paperback Suggested Retail Price:   $75.00 Bookstore Price:   $60.00

About This Title

This fully updated Third Edition of Applying Communication Theory for Professional Life helps students understand communication theory and its importance to their careers in communication and business. Practical and reader-friendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, group communication, organizational behavior, social media, and mass communication. Real-world case studies within each chapter illustrate how theory is applied in a variety of professional settings.

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