|R. Craig Lefebvre||University of South Florida, USA|
|January 2013||2408 pages||SAGE Publications Ltd|
|For more information, please contact Customer Service at 1-800-818-7243|
" Using marketing techniques such as audience segmentation
" Implementing product and service development
" Realigning incentives and removing barriers to behaviour change
" Increasing opportunities to practice healthier and more socially beneficial behaviours
" Creating communication strategies to promote, encourage and support positive behaviour changes that ultimately benefit society as a whole.
Bringing together seminal texts from diverse sources, this six-volume set - framed by a newly written introductory chapter - seeks to organize the field of social marketing, highlight its global scope and contributions, and present its current growth and dynamism.
Volume One: Social marketing: Conceptual frameworks and common ground
Volume Two: Social marketing in the developed world
Volume Three: Social marketing in developing countries - Part One
Volume Four: Social marketing in developing countries - Part Two
Volume Five: Applications of Social Marketing for Sustainable Behavior and Environmental Protection
Volume Six: Social marketing: Deepening and expanding the impact