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| Preface |
Michael Hennessy |
| Martin Fishbein’s Legacy: The Reasoned Action Approach |
Icek Ajzen |
| The Quantitative Analysis of Reasoned Action Theory |
Amy Bleakley and Michael Hennessy |
| Measurement Models for Reasoned Action Theory |
Michael Hennessy, Amy Bleakley and Martin Fishbein |
| The Reasoned Action Model: Directions for Future Research |
James Jaccard |
| Beliefs Underlying Eating Better and Moving More: Lessons Learned from Comparative Salient Belief Elicitations with Adults and Youths |
Susan E. Middlestadt |
| Perceived Behavioral Control in Reasoned Action Theory: A Dual Aspect Interpretation |
Marco Yzer |
| Developing Media Interventions to Reduce Household Sugar-Sweetened Beverage Consumption |
Amy Jordan, Jessica Taylor Piotrowski, Amy Bleakley, and Giridhar Mallya |
| Understanding Tailored Internet Smoking Cessation Messages: A Reasoned Action Approach |
Brenda Curtis |
| The Reasoned Action Approach in HIV Risk-Reduction Strategies for Adolescents |
John B Jemmott III |
| A Reasoned Action Approach to HIV Prevention for Persons with Serious Mental Illness |
Michael B. Blank and Michael Hennessy |