SAGE's Cookie Policy
Close 

To enhance your experience on our site, SAGE stores cookies on your computer. By continuing you consent to receive cookies.

Learn More

Globalization, Development and the Mass Media

Colin Sparks University of Westminster, UK
© 2008   264 pages   SAGE Publications Ltd   
Instructors
Sixty Day Exam Copy
Individual Purchasers
Paperback ISBN: 9780761961628 $67.00
Hardcover ISBN: 9780761961611 $121.00
Ebook ISBN: 9781849205375
Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.

It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication.

The second: the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

Product Type

All