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Focus Groups

A Practical Guide for Applied Research Fourth Edition

Richard A. Krueger Professor Emeritus and Senior Fellow
University of Minnesota, USA
Mary Anne Casey Consultant
© 2009   240 pages   SAGE Publications, Inc   
Instructors
Complimentary Review Copy
Individual Purchasers
Spiral ISBN: 9781412969475 $65.00

The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices.

 

Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees.

 

This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.

 

Key Features

  • Offers the latest on telephone and Internet focus groups
  • Provides suggested focus group questions that help students construct quality questions that engage participants and produce dependable and valid results.
  • Gives solid information on organizational focus groups
  • Presents ways on how to recruit participants to the focus group
  • Contains a number of practical tips that actually work. It is written for the person who has to plan, recruit, develop questions, moderate, analyze and report the results.
  • Incorporates icons throughout the book that offer tips, examples, additional resources and others bits of practical information.

Intended Audience

 

This book is appropriate for a variety of research methods and evaluation courses in departments such as education, sociology, political science, journalism, business & marketing, public administration, and public health.

 

Focus Groups

A Practical Guide for Applied Research

Fourth Edition
Richard A. Krueger Professor Emeritus and Senior Fellow
University of Minnesota, USA
Mary Anne Casey Consultant
© 2009   240 pages   SAGE Publications, Inc  

Available Formats

ISBN:   9781412969475 Spiral Suggested Retail Price:   $65.00 Bookstore Price:   $52.00

Previous Editions Published by SAGE

Third Edition: © 2000
Third Edition: © 1994
Second Edition: © 2007

About This Title

The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices.

 

Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees.

 

This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.

 

Key Features

  • Offers the latest on telephone and Internet focus groups
  • Provides suggested focus group questions that help students construct quality questions that engage participants and produce dependable and valid results.
  • Gives solid information on organizational focus groups
  • Presents ways on how to recruit participants to the focus group
  • Contains a number of practical tips that actually work. It is written for the person who has to plan, recruit, develop questions, moderate, analyze and report the results.
  • Incorporates icons throughout the book that offer tips, examples, additional resources and others bits of practical information.

Intended Audience

 

This book is appropriate for a variety of research methods and evaluation courses in departments such as education, sociology, political science, journalism, business & marketing, public administration, and public health.

 

Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.

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