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| Robert V Kozinets |
| © 2010 | 232 pages | SAGE Publications Ltd |
| Instructors | ||||
| Complimentary Review Copy | ||||
| Individual Purchasers | ||||
| Paperback | ISBN: | 9781848606456 | $59.00 | |
| Hardcover | ISBN: | 9781848606449 | $140.00 | |
| Ebook | ISBN: | 9780857021793 |
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With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research.
This exciting new text is the first to explore the discipline of ‘Netnography’ – the conduct of ethnography over the internet – a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers.
The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.
This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies, and cultural and media studies.
| Robert V Kozinets |
| © 2010 | 232 pages | SAGE Publications Ltd |
| ISBN: 9781848606456 | Paperback | Suggested Retail Price: $59.00 | Bookstore Price: $44.80 |
| ISBN: 9781848606449 | Hardcover | Suggested Retail Price: $140.00 | Bookstore Price: $112.00 |
| ISBN: 9780857021793 | Ebook | Suggested Retail Price: $56.00 | Bookstore Price: $44.80 |
With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research.
This exciting new text is the first to explore the discipline of ‘Netnography’ – the conduct of ethnography over the internet – a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers.
The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.
This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies, and cultural and media studies.
Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.
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