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Journal of Service Research

Arizona State University, USA

Manuscript Submission Guidelines

To submit a manuscript, please go to:

The Journal of Service Research strives to publish the highest level of research relating to service. To be published in JSR, a manuscript must significantly advance theory and/or practice, provide managerially meaningful and generalizable empirical research, or provide new models or methods that can be used to improve service

The Journal of Service Research publishes articles focused on service research, including but not limited to: service marketing, service operations, service human resources and organizational design, service information systems, service innovation, customer satisfaction and service quality, electronic commerce, and the economics of service. Its purpose is to serve as a medium through which those with service research interests can exchange ideas and keep abreast of the latest developments pertaining to service research.

The journal strives to be international in scope, in keeping with the increased globalization of business; multidisciplinary, in keeping with the best management practices; and relevant to the business world in a majority of its articles.

Articles are encouraged from industry practitioners as well as academics. No particular research ideology is preferred, and quantitative, qualitative, managerial, and behavioral conceptual approaches are welcome.

The procedures guiding the selection of articles for publication in the journal require that no manuscript be accepted until it has been reviewed in a double-blind review process and sent to three reviewers. The editor’s decision to publish a manuscript is influenced considerably by the judgments of these reviewers, who are experts in their respective fields of research. It is journal policy to remove the author’s name and credentials prior to forwarding a manuscript to a reviewer to maximize objectivity and ensure that manuscripts are judged solely on the basis of their content.

Two principal criteria are used by the editor and reviewers in the judgment of a manuscript: (a) Does it make a significant and substantive contribution to the theory and practice of service research? and (b) Does it convey its message clearly and concisely? Does it communicate technical information so that it is easily understood by most readers?

Manuscript Preparation

  • Manuscripts must be in Microsoft Word format only. They should be typed double-spaced throughout, including references.
  • The manuscript must not exceed 50 pages, including references and additional figures or tables. Page numbers are to be placed in the upper right-hand corner of every page.
  • The maximum word count for all JSR manuscripts is 11,500.
  • A tab indent should begin each paragraph.
  • The title page and main document must be uploaded as two separate files.
  • Do not use separate files for tables, references, or figures. These must be included at the end of your main document.
  • The author’s name should not appear anywhere except on the title page. JSR is a double-blind publication, therefore we must maintain the author’s anonymity upon submission.

1. What Goes Where?

Cover Letter. This is optional. This can include your vision for the paper, suggestions for possible peer reviewers, and anything else you wish the editor to know. You do not submit this as a separate document of your manuscript; JSR’s submission process in ManuscriptCentral will prompt you to type in or upload a “cover letter” explicitly.

This is optional. This can include your vision for the paper, suggestions for possible peer reviewers, and anything else you wish the editor to know. You do not submit this as a separate document of your manuscript; ’s submission process in ManuscriptCentral will prompt you to type in or upload a “cover letter” explicitly.

Title Page. Name of author(s), title, and 4-5 keywords; author(s) note, including present position, complete address, telephone/fax numbers, e-mail address, and any acknowledgment of financial or technical assistance. This should be its own, freestanding document. (This page will not be sent to the reviewers.)

Main Document.

Abstract. Title of paper (without author’s name) and a brief abstract of no more than 200 words substantively summarizing the article. This should be informative, giving the reader a “taste” of the article. The abstract must state key theoretical insights and at least one specific managerial insight.

Body. The text, with major headings centered on the page and subheadings flush with the left margin. Major headings should use all uppercase letters; side subheadings should be typed in upper and lowercase letters. The percent sign (%) should be used.

Tables and Figures. Each table or figure should be prepared on a separate page and grouped together at the end of the manuscript. The data in tables should be arranged so that columns of like materials read down, not across. Nonsignificant decimal places in tabular data should be omitted. The tables and figures should be numbered in Arabic numerals, followed by brief descriptive titles. Additional details should be footnoted under the table, not in the title. In the text, all illustrations and charts should be referred to as figures. Figures must be clean, crisp, black-and-white, camera-ready copies. Please avoid the use of gray-scale shading; use hatch marks, dots, or lines instead.

References. References should be typed double-spaced in alphabetical order by author’s last name (see 3).

2. Reference Citations Within Text

Citations in the text should include the author’s last name and year of publication enclosed in parentheses without punctuation, for example (Kinsey 1960). If practical, the citation should be placed immediately before a punctuation mark. Otherwise, insert it in a logical sentence break.

If a particular page, section, or equation is cited, it should be placed within the parentheses, for example, (Kinsey 1960, p.112). For multiple authors, use the full, formal citation for up to three authors, but for four or more use the first author’s name with “et al.” For example, use (White and Smith 1977) and (Brown, Green, and Stone 1984). For more than three authors, use (Hunt et al. 1975) unless another work published in that year would also be identified as (Hunt et al. 1975); in that case, list all authors, for example, (Hunt, Bent, Marks, and West 1975).

3. Reference List Style

Journal Article

Dwyer, F. Robert (1989), “Customer Lifetime Valuation to Support Marketing Decision Making,” Journal of Direct Marketing, 3 (Autumn), 8-15.

Schneider, Benjamin and David E. Bowen (1985), “Employee and Customer Perceptions of Service in Banks: Replication and Extension,” Journal of Applied Psychology, 70, 423-33.

------, Jill K. Wheeler, and Jonathan F. Cox (1992), “A Passion for Service: Using Content Analysis to Explicate Service Climate Themes,” Journal of Applied Psychology, 77 (October), 705-16.

Wensley, Jim (1988), “Analyzing the Effect of Strategic Marketing,” Journal of Marketing, 42 (Fall), 173-88.

Newspaper Article, Magazine Article

Schwartz, J. (1993), “Obesity Affects Economic, Social Status,” The Washington Post, September 30, A1.


Becker, H. (1964), Human Capital: A Theoretical and Empirical Analysis with Specific Reference to Education. New York: Columbia University Press.

Donnelly, James H. and Brad P. Jones (1982), Marketing of Services. New York: American Marketing Association.

Book, Edition

Corey, Raymond E. (1991), Industrial Marketing Cases and Concepts, 4th ed. Englewood Cliffs, NJ: Prentice Hall.

Chapter in an Edited Book

Isen, Alice M. (1984), “Toward Understanding the Role of Affect in Cognition,” in Handbook of Social Cognition, Vol. 3, R. S. Wyer and Thomas K. Srull, eds. Hillsdale, NJ: Lawrence Erlbaum, 101-9.

Unpublished Manuscripts, Doctoral Dissertations, Working Papers

Berger, A. and G. Humphrey (1997), “Efficiency of Financial Institutions: International Survey and Directions for Future Research,” working paper, Federal Reserve Board, Washington, DC.

Roos, Inger (1998), “Customer Switching Behavior in Retailing,” doctoral dissertation, Swedish School of Economics and Business Administration, Helsingfors, Finland.

Manuscript Proofreading

Manuscripts for the Journal of Service Research should be submitted electronically to: Authors will be required to set up an online account on the SAGETRACK system powered by ScholarOne.

Authors who want to refine the use of English in their manuscripts might consider utilizing the services of a copy editor. One source is:

SPi, Visit

Please be aware that SAGE has no affiliation with SPi and makes no endorsement of the company. An author’s use of SPi’s services in no way guarantees that his or her submission will ultimately be accepted. Any arrangement an author enters into will be exclusively between the author and SPi, and any costs incurred are the sole responsibility of the author.

All published material is copyrighted by Sage Publications, Inc. Every author and co-author must sign a contract before an article can be published.

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Frequency: Quarterly eISSN: 1552-7379 ISSN: 1094-6705
Months of Distribution: February , May , August , November Current Volume: 18 Current Issue: 2
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