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Journal of Marketing Education

University of Denver, USA

To expedite initial consideration of your manuscript, please prepare and submit it according to the following guidelines.

Manuscripts are considered for publication only if they have not been published or accepted for publication elsewhere and are not concurrently being reviewed for publication elsewhere. Publication of a one-page abstract of the manuscript in conference proceedings will not preclude consideration for publication in the Journal of Marketing Education.

Manuscript Length and Evaluation Criteria

Manuscripts ordinarily should be between 4,000 and 7,000 words (15 to 30 pages), plus appropriate references, tables, and other supporting materials. Authors should strive for conciseness, readability, and a high density of contribution per page.

Manuscripts are (double blind) judged using the following seven criteria:

  1. Overall contribution to the marketing education literature
  2. Significance of the topic to marketing education
  3. Adequacy of literature review
  4. Conceptual rigor
  5. Content organization
  6. Writing quality
  7. Strength of implications

Empirical manuscripts are also judged on methodological appropriateness and rigor, data analysis quality, and presentation of results and outcomes.

Style Guidelines

All manuscripts published in the Journal of Marketing Education must follow citation and reference style guidelines of the American Psychological Association (APA). It is in the author’s best interest to submit a manuscript already using this style.

The entire manuscript, including references, should be double-spaced. Use only standard 12-point type. Place the sections of the manuscript in the following order: title page with abstract (150-200 words), body, appendices, reference list, tables, exhibits, maps, and figures. Begin each section on a new page. All pages should be numbered.

Use standard author-date citations within the text. Note with item number and title where tables, exhibits, and so on should appear in the body of the text (e.g., between two paragraphs: Table 1—Respondent Characteristics).

Neither the names(s) nor the university affiliation(s) of the author(s) should appear anywhere in the manuscript or be easily deciphered. This is necessary to preserve the blind review process.

Submitting Manuscripts

The Journal of Marketing Education uses an online submission system that requires two files. One file should include the manuscript and all its tables, figures, and so on. This file must not contain any information that would identify the author(s). The second file is the cover page, including the manuscript’s title and author information (including affiliations). Submit both documents through These documents must not be submitted via email.

Manuscript Review Procedures

Manuscripts are normally desk reviewed by the editor and acknowledged within 1 week of receipt. If the manuscript passes this desk review, they are forwarded to three reviewers for a formal evaluation. Those reviews are usually completed within 8 weeks. Authors of nonrejected manuscripts can expect an invitation to make and submit either a major or minor revision. Major revisions are returned to the original three reviewers, whereas minor revisions may or may not be sent to them depending on the editor’s judgment. All accepted manuscripts are currently being published within 1 year of acceptance. At the present time, the Journal publishes approximately one in four manuscripts received for review.


The Journal of Marketing Education copyrights all published material, and the publisher reserves future use rights. (This does not limit authors’ rights to use their own material.)

Permission to Use & Reproduce Copyrighted Material in Your Article

The author of an article published in a SAGE journal is solely responsible for obtaining all necessary permissions, paying any associated fees (authors are encouraged to negotiate lower fees), and providing SAGE with the necessary documentation. SAGE will not pursue permission on the author’s behalf. Permission must be granted in writing by the copyright holder and must accompany the manuscript. Permission to use, reproduce, and distribute the copyrighted material in all media (print and electronic) throughout the world in all languages must be granted; e-mailed permissions are acceptable. For more information, please review the Permission Guidelines, Permission Summary, and Permissions Request Form at


Authors who want to refine the use of English in their manuscripts might consider utilizing the services of SPi, a non-affiliated company that offers Professional Editing Services to authors of journal articles in the areas of science, technology, medicine or the social sciences. SPi specializes in editing and correcting English-language manuscripts written by authors with a primary language other than English. Visit for more information about SPi’s Professional Editing Services, pricing, and turn-around times, or to obtain a free quote or submit a manuscript for language polishing.

Please be aware that SAGE has no affiliation with SPi and makes no endorsement of the company. An author’s use of SPi’s services in no way guarantees that his or her submission will ultimately be accepted. Any arrangement an author enters into will be exclusively between the author and SPi, and any costs incurred are the sole responsibility of the author.

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If you are eligible for non-standard pricing please contact Journals Customer Service department 1-800-818-7243 for a price quote.

Institutional, Single Print Issue $242.00
Individual Single Print Issue $53.00
Frequency: 3 Times/Year eISSN: 1552-6550 ISSN: 0273-4753
Months of Distribution: April , August , December Current Volume: 37 Current Issue: 1
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