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Journal of Macromarketing

Editor:
California State University, Long Beach
 

Published in Association with Macromarketing Society

2013 Impact Factor: 0.946
2013 Ranking: 68/110 in Business
Source: 2013 Journal Citation Reports ® (Thomson Reuters, 2014)

Journal of Macromarketing is now indexed in the Social Science Citation Index! Impact Factor pending.


The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

  • How markets and marketing systems operate
  • Classical and nontraditional examinations of the role of marketing in socio-economic development
  • The origins, growth, and development of marketing history as an activity and marketing thought
  • The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
  • Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.

 

Subscription Information :
Institutional Subscription, Combined (Print & E-access) $579.00
Institutional Subscription & Backfile Lease, Combined Plus Backfile (Current Volume Print & All Online Content) $637.00
Institutional Subscription, E-access $521.00
Institutional Subscription & Backfile Lease, E-access Plus Backfile (All Online Content) $579.00
Institutional Backfile Purchase, E-access (Content through 1998) $797.00
Institutional Subscription, Print Only $567.00
Individual Subscription, Print Only $119.00

Individual articles are available for immediate purchase online (See View Full-Text icon above). Print copies of individual issues can be purchased by contacting the SAGE Journals Customer Service department journals@sagepub.com 1-800-818-7243.

If you are eligible for non-standard pricing please contact Journals Customer Service department journals@sagepub.com 1-800-818-7243 for a price quote.

Institutional, Single Print Issue $156.00
Individual Single Print Issue $39.00
Frequency: Quarterly eISSN: 1552-6534 ISSN: 0276-1467
Months of Distribution: March , June , September , December Current Volume: 34 Current Issue: 3
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