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Journalism & Mass Communication Quarterly

University of North Carolina, Chapel Hill, USA

Information for Contributors

Journalism & Mass Communication Quarterly is the flagship journal of the Association for Education in Journalism and Mass Communication. The journal provides leadership in developing theory, disseminating empirical research and introducing new concepts to its readership. Because communication is a diverse field, articles address a broad range of questions using a variety of methods and theoretical perspectives. Journalism & Mass Communication Quarterly challenges the boundaries of communication research, guiding its readers to new questions, new evidence, and new conclusions. While we welcome submissions focusing on particular areas or specialties, articles should be written in a style that is accessible to all communication scholars.

  1. Submissions. Journalism & Mass Communication Quarterly receives manuscript submissions online through SAGE Track, powered by ScholarOne's Manuscript CentralTM. Authors should register for an account at, where they will create a login ID and password. SAGE Track will serve as the center for editorial staff to communicate with authors, editors, and reviewers electronically, and it will function as the platform for the review process. The text format should be double-spaced, with endnotes and tables at the end of the manuscript. Each figure should be uploaded as a separate file. Manuscripts should be submitted as Word documents. Author identification should not appear anywhere on the main text pages or in the main text file (if possible, remove identifying information from the “Properties” information under “File”). J&MCQ manuscripts are typically between 5,000 and 6,500 words of main text (excluding notes, abstract, tables, figures and/or appendices), and their length is evaluated as part of the review process. Only original manuscripts not under review elsewhere should be submitted. We try to make decisions within three months.
  2. Abstract and author information. An abstract of no more than 100 words should be included as a separate electronic file, and the abstract should indicate all author identification and contact information, institutional affiliation, and any funding sources. Authors should provide four or fewer key words or terms on the abstract that identify the content of the submission. Author identification should not appear anywhere except on the abstract page.
  3. Style. For final acceptance, use Chicago Manual of Style (16th. ed.) guidelines. For law manuscripts, Chicago refers you elsewhere for certain citations. Do not use in-text references, i.e., (Weston, 1972). Do not use op. cit., ibid., or loc. cit. In ordinary text, whole numbers from one through ninety-nine are spelled out. However, when normally spelled numbers cluster in a sentence or paragraph, use figures. Use % instead of percent. Underline or italicize names of cities when using newspaper names, i.e., New York Times. In endnotes and book review headings, use postal code abbreviations for states; in regular copy, state names are spelled out.
  4. Heading Styles. First-level headings are typed in bold italic and justified left. Second-level headings are indented and typed in bold italic. Third-level headings are indented and typed in italic. Note example:
    1. Method
      Sample. A random sample ...
         Sampling Techniques. These techniques are useful when ...
  5. Tables. When creating tables, use the Word (or similar software) table feature, MacIntosh Word using the “Insert Table“ command, or Quark with tabs. Do not duplicate material in text and tables. Tables and figures should be used only when they substantially aid the reader, not merely because computers make tables easy to create.

Basic Endnote Style:


  1. Todd Gitlin, Inside Prime Time (NY: Pantheon, 1985), 82. [Note that page numbers do not carry the pp. or p. prefix.] 
  2. Joseph R. Dominick, “Children’s Viewing of Crime Shows and Attitudes on Law Enforcement,” Journalism Quarterly 51 (spring 1974): 5-12.
  3. Leon V. Sigal, “Sources Make the News,” in Reading the News, ed. Robert Karl Manoff and Michael Schudson (NY: Pantheon Books, 1986), 9-37.
  4. Ruthann Weaver Lariscy, Spencer F. Tinkham, Heidi Hatfield Edwards, and Karyn Ogata Jones, “The ‘Ground War’ of Political Campaigns: Nonpaid Activities in U.S. State Legislative Races,” Journalism & Mass Communication Quarterly 81 (autumn 2004): 477-97.
  5. Robert K. Manoff and Michael Schudson, eds., Reading the News (NY: Pantheon Books, 1986), 8.
  6. “Nicaragua’s Bitter Harvest,” New York Times, December 23, 1983, sec. A, p. 2.
  7. E.W. Caspari and R. E. Marshak, “The Rise and Fall of Lysenko,” Science, July 16, 1965, 275-78.
  8. Jean Folkerts, “William Allen White: Press, Power and Party Politics” (Ph.D. diss., University of Kansas, 1981), 182-84.
  9. George A. Donohue, Clarice N. Olien, and Phillip J. Tichenor, “Knowledge Gaps and Smoking Behavior” (paper presented at the annual meeting of the American Association for Public Opinion Research, Lancaster, PA, 1990). [When association is AEJMC, use initials only.]
  10. “Currents in the News,” U.S. News and World Report, February 11, 1980, 5.

Shortened, or Second References:

  1. Gitlin, Inside Prime Time, 2.
  2. Dominick, “Children’s Viewing,” 8.
  3. Sigal, “Sources Make the News,” 22.
  4. Lariscy et al., “The ‘GroundWar’ of Political Campaigns,” 481. [Use et al. only with 4 or more authors.]
  5. Donohue, Olien, and Tichenor, “Knowledge Gaps and Smoking Behavior.”

Electronic Citations:

See: (accessed March 5, 2007).

Any inquiries regarding manuscript submission may be directed to the editorial office at Journalism & Mass Communication Quarterly Editorial Office, School of Journalism and Mass Communication, UNC-Chapel Hill, Carroll Hall, Chapel Hill, NC 27599-3365, Internet:

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Institutional Subscription, Combined (Print & E-access) $317.00
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Institutional, Single Print Issue $86.00
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Frequency: Quarterly eISSN: 2161-430X ISSN: 1077-6990
Months of Distribution: Current Volume: 91 Current Issue: 1
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