Social Marketing Quarterly (SMQ) is a scholarly, internationally circulated journal that covers theoretical, research and practical issues confronting social marketers. As the only journal exclusively focused on social marketing issues, SMQ targets social marketers and other public health, communication, marketing, and social science professionals. SMQ consists of research studies, case studies, conference notices, essays, editorials, book reviews, and other relevant news regarding social marketing efforts around the world. This comprehensive approach makes it an invaluable resource for practitioners, academicians, program developers and administrators.

SMQ publishes original work and fosters a cooperative exploration of ideas and practices in order to build bridges among various disciplines so that innovative change strategies and alliances are created. Manuscripts are submitted to a double-blind peer-review process. Sections include Applications, Theory and Review, Training Initiatives, Book Reviews, Notes from the Field, Resources and Looking Ahead.

SMQ also features interviews with key leaders in the field such as Alan Andreasen, William Novelli, Bill Smith and Gerard Hastings. SMQ frequently publishes special issues pertaining to current topics of interest and relevance to those involved with or interested in social marketing.