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South Asian Journal of Business and Management Cases

Birla Institute of Management Technology, Greater Noida, India

Published in Association with Birla Institute of Management Technology

South Asian Journal of Business and Management Cases (SAJBMC) invites stimulating original, unpub­lished research/teaching cases, case studies, based on primary and/or secondary data, empirical data, or significant experience of learning on various facets of management. Pure research and applied research do not fall under the domain of SAJBMC. Imaginary cases are not welcome.
SAJBMC aims at international relevance and encourages authors from all over the world, but a certain preference will be given to papers that focus on socio-economic context of South Asian region.
Papers received will first undergo editorial scrutiny to judge suitability. The shortlisted papers will then go through a double-blind peer-review process. The journal uses TURNITIN software to check the similarities in submissions.

Preferred Case FocusCases from all management disciplines are welcome, including but not limited to the following:
• Accounting and finance, corporate governance, ecology, financial inclusion, business excellence, business process reengineering;
• Entrepreneurship, human resources management, organization development, transnational cul­tural impacts, knowledge management, innovation, technology management;
• Strategy, management interventions, organization experiences and practices, management sci­ence, management decision making, sustainable development, globalization, international trade;
• Operations management, logistics, supply chain management, service operations management, marketing management, information technology;
• NGOs and NPOs, public sector management, civic administration, public–private partnership, social enterprise management.

Format of Manuscripts: All submissions should be prepared using double-spacing throughout (not only the text but also displayed quotations, tables, notes, references and any other matter). The text of manuscripts should ordinarily not exceed 5,000 words.

Please format your submissions as per the following guidelines:
A. The main text of the case

• Abstract (150–200 words): Should bring out the purpose and importance of the case.
• Keywords (5–7 words).
• Introduction
• Body of the text: This should be divided in appropriate interconnected sections.
• Questions/issues for a teaching case only: Please list the prominent questions/issues which arise in the case and need discussion or brain storming by readers to arrive at solutions or to gain knowledge on management concepts embedded in the case.
• References: Please follow APA Style, as also illustrated under the section ‘Citations and References’, ensuring that these appear in the text and those cited in the text appear under References.
• Annexures (diagrams, images, figures, tables, graphs): Please follow instructions as detailed in the section ‘The Guidelines’.
• Endnotes: These should be consecutively numbered and presented at the end of the article.
• Bio briefs: Please furnish brief particulars of each author in not more than 25 words.

B. Teaching notes for a teaching case

These are not published, but must accompany the case in a separate file. The teaching notes should follow the structure noted as under:

• Title of the case.
• Teaching objectives.
• Potential audience: Please specify course, programme, any pre-condition of previous study/ exposure.
• Number of teaching sessions needed.
• Author’s analysis of each question raised: This should be detailed so as to guide the instructor who may not be familiar with the organization and the environment as studied by the authors.
• Suggested further reading: Please provide full references of books/journal articles, as suggested readings are not covered under References.

Permissions, Releases and Declaration

• Material taken directly from a copyrighted source, including a website, should be clearly identi­fied, and the copyright holder’s written permission to reproduce it must be submitted in a separate file. Obtaining permission to reproduce copyrighted material is the author’s responsibility, as is payment of any fees the copyright holder may request. Further information and a template Permission Request Letter is available in the Permissions section on SAGE’s Journal Author Gateway (
• Identifiable images of people should be accompanied by a signed release granting permission for their likeness to be reproduced in an article. (In children’s cases, the release form must be signed by a parent or guardian.) Authors can download the Audio-Visual Likeness Release Form at
• Each submission must be accompanied with a Declaration (format as under) signed by all the authors. Please pick what is applicable from 3/4.
1. The submission is original, unpublished and not submitted simultaneously to any journal/ conference/seminar for consideration of publication/presentation.
2. Formal permissions have been obtained from responsible authorities for use of copyrighted information and reproductions. These are attached vide list enclosed.
3. We have used primary sources of information/information from a sponsored research study/ project. The permission from a responsible authority to use the same is attached.
4. We have used only secondary sources of information as available in the public domain and none of these is copyrighted.
5. We alone are responsible for the correctness of events, accuracy of information and data used and charges of plagiarism. We have followed ethics and research protocol.
6. We agree to the terms of publication and transfer of copyrights to BIMTECh and/or its chosen
publisher SAGE Publications India Pvt. Ltd, as per Journal Contributor’s Publishing Agreement, in the event of acceptance of our paper.

The Guidelines

• Contributors must provide their affiliation, complete postal and e-mail addresses.
• It is the author’s responsibility to disclose any potential conflict of interest regarding the manuscript.
• All figures, i.e., diagrams, images and photographs, and tables should be provided separate from the text at the end and numbered in the order that they appear in text. Locations of tables and fig­ures should be indicated in the text using callouts (e.g., ‘[insert Table 1 here]’) inserted after the respective paragraphs. Each figure and table should have a heading, an explanatory caption if necessary, and a source or reference in a separate file.
• Black and white illustrations can also be supplied electronically at a resolution of at least 300 dpi, as .eps, .tif or .jpg files. They should be saved separately from the article file. All figures should have short descriptive captions typed on a separate sheet.
• Endnotes should be numbered serially, the numbers embedded in the manuscript. The notes should be presented at the end of the article. Notes must contain more than a mere reference.
• Use British rather than American spellings. Use the ‘z’ variant of British spelling.
• It is the responsibility of authors to ensure that their articles are written in an acceptable interna­tional standard of English.
• Submissions should use non-sexist and non-racist language.
• When referring to social actors ‘woman/women’ should be used, not ‘female/females’, unless the context requires otherwise. Similarly, ‘man/men’ should be used, not ‘male/males’. ‘Female’ and ‘male’ should be used when referring to the construction of a social identity.
• Use single quotes throughout. Double quotes should only be used within single quotes. Spellings of words in quotations should not be changed. Quotations of 45 words or more should be sepa­rated from the text and indented with a line space above and below.
• While referring to periods/decades, use ‘nineteenth century’/‘1980s’. Spell out numbers from one to nine, 10 and above to remain in figures. however, for exact measurements use only figures (3 km, 9 per centnot %). Use thousands and millions (e.g., not lakhs and crores).
• Use of italics and diacriticals should be minimized, but used consistently. Avoid excessive use of italics for emphasis, but use italics for book titles, journal names and foreign words.

Citations and References

Guidelines specified in the Publication Manual of the American Psychological Association (5th edi­tion, 2001) must be followed.

• A consolidated alphabetical list of all books, articles, essays and theses referred to (including any referred to in the tables, graphs and maps) in the text should be provided at the end of the paper.

References for tables and figures should accompany the table or figure. If more than one publica­tion by the same author is listed, the items should be given in chronological order. References should be embedded in text in the author-date method of citation. For example: (Konhert, 2007,p. 12), (Kannabiran et al., 2008, pp. 175–200).

• The detailed style of referencing is as follows:

Journal article
Smith, J.R. (2001). Reference style guidelines. Journal of Guidelines, 4, 2–7.

Smith, J.R. (2001). Reference style guidelines. Thousand Oaks, CA: SAGE.

Article in an edited book
Smith, J.R. (2001). Do not capitalize prepositions. In R. Brown (Ed.), Reference style guidelines (pp. 55–62). Thousand Oaks, CA: SAGE.

Edited book
Smith, J.R. (Ed.). (2001). Reference style guidelines. Thousand Oaks, CA: SAGE.

Dissertation (unpublished)
Smith, J.R. (2001). Reference style guidelines. Unpublished doctoral dissertation, University of California, Los Angeles.

Article presented at a symposium or annual meeting
Smith, J.R. (2001, January). A citation for every reference, and a reference for every citation. Article presented at the annual meeting of the Reference Guidelines Association, St. Louis, MO.

Online reference
Smith, J.R. (2001, January). Quotes of 45 or more words will be block quotes. Reference style guidelines. Retrieved Date, Month, Year, from (Please do not place a period at the end of an online reference.)

Manuscript Submission
Submissions of manuscripts and all editorial correspondence should be made electronically, as e-mail attachment, using Microsoft Word or other standard word processing software, addressed to:

G.D. Sardana
South Asian Journal of Business and Management Cases
Birla Institute of Management Technology Plot No. 5, Knowledge Park II, Greater Noida, India (e-mail:

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Institutional, Single Print Issue $149.00
Individual Single Print Issue $47.00
Frequency: Bi-annually eISSN: 2321-0303 ISSN: 2277-9779
Months of Distribution: June , December Current Volume: 4 Current Issue: 1
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