SAGE's Cookie Policy

To enhance your experience on our site, SAGE stores cookies on your computer. By continuing you consent to receive cookies.

Learn More

Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science

This journal is now published by Springer.

The Journal of the Academy of Marketing Science is an international journal for the study and improvement of marketing. Founded and sponsored by the Academy of Marketing Science, the journal serves as a vital link between research and practice. It provides readers with the most accomplished and authoritative scholarship in the field, advancing knowledge of the major substantive issues that affect the practice and theory of marketing.

The ongoing mission of JAMS is to publish high-quality, stimulating scholarship that extends the boundaries of the marketing discipline. The journal comprehensively covers such areas as: advertising channels - ethics and social responsibility - macromarketing - legal and public policy issues - marketing research - marketing strategy - sales management - product planning - sales promotion - organizational buying behavior - marketing theory and philosophy of marketing science - buyer-seller relationships - consumer behavior - business-to-business marketing - international marketing - market definition, analysis and market segmentation - pricing - nonprofit marketing - research methodology - marketing management - services marketing - retailing and wholesaling


In the pages of JAMS, you'll find a variety of useful, informative and thought-provoking features, including:

  • Articles - thought-provoking essays that extend the boundaries of the marketing discipline and challenge dominant conceptual and methodological paradigms.
  • Research Notes - brief articles finely focused on specific marketing topics in the field.
  • Marketing and the Law - practical reports on legal decisions and regulatory actions that have an impact on marketing.
  • Book and Software Reviews - concise evaluations of new and useful tools of the marketing trade.
  • Annual Index - published in the last issue of each volume, the index lists author, article title, volume, issue and pages, for quick and easy reference.
  • Marketing in the 21st Century - critical analyses and commentaries on vital and current issues are provided by leading scholars and professionals.


Subscription Information :

Individual articles are available for immediate purchase online (See View Full-Text icon above). Print copies of individual issues can be purchased by contacting the SAGE Journals Customer Service department 1-800-818-7243.

If you are eligible for non-standard pricing please contact Journals Customer Service department 1-800-818-7243 for a price quote.

Frequency: Not Yet Specified eISSN: 1552-7824 ISSN: 0092-0703
Months of Distribution: January , April , July , October Current Volume: 34 Current Issue: 4
Other Titles In:

Product Type