Official Publication of the Academy of Marketing Science
This journal is now published by Springer.
The Journal of the Academy of Marketing Science is an international journal for the study and improvement of marketing. Founded and sponsored by the Academy of Marketing Science, the journal serves as a vital link between research and practice. It provides readers with the most accomplished and authoritative scholarship in the field, advancing knowledge of the major substantive issues that affect the practice and theory of marketing.
The ongoing mission of JAMS is to publish high-quality, stimulating scholarship that extends the boundaries of the marketing discipline. The journal comprehensively covers such areas as: advertising channels - ethics and social responsibility - macromarketing - legal and public policy issues - marketing research - marketing strategy - sales management - product planning - sales promotion - organizational buying behavior - marketing theory and philosophy of marketing science - buyer-seller relationships - consumer behavior - business-to-business marketing - international marketing - market definition, analysis and market segmentation - pricing - nonprofit marketing - research methodology - marketing management - services marketing - retailing and wholesaling
In the pages of JAMS, you'll find a variety of useful, informative and thought-provoking features, including:
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|Frequency:||Not Yet Specified||eISSN: 1552-7824||ISSN: 0092-0703|
|Months of Distribution:||January , April , July , October||Current Volume: 34||Current Issue: 4|
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