The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:
- How markets and marketing systems operate
- Classical and nontraditional examinations of the role of marketing in socio-economic development
- The origins, growth, and development of marketing history as an activity and marketing thought
- The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
- Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life
Recent Articles Included in Journal of Macromarketing:
- The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing (December 2008)
- Co-Creating Second Life: Market-Consumer Cooperation in Contemporary Economy (December 2008)
- Exploring the Digital Divide in Mobile-Phone Adoption Levels across Countries (December 2008)
- Food Marketing and Obesity in Developing Countries (June 2007)
- Research on Consumer Well-Being (CWB) (December 2007)
- Infotransformation of Markets (December 2008)
Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.
Table of Contents back to 1992 can be viewed on the journal's homepage at http://agb.east.asu.edu/jmm. Contact the Journal of Macromarketing at jmm.agb@asu.edu.
Subscription Information:
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If you are eligible for non-standard pricing please contact Journals Customer Service department journals@sagepub.com 1-800-818-7243 for a price quote.
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| Institutional, Single Print Issue |
$120.00 |
| Individual, Single Print Issue |
$34.00 |
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| Frequency: |
Not Yet Specified |
eISSN: 1552-6534 |
ISSN: 0276-1467 |
| Months of Distribution: |
March
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June
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September
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December
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Current Volume: 29 |
Current Issue: 4 |
| Other Titles In: |
Marketing
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Business & Management
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