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Marketing Theory

Royal Holloway, University of London, UK
Royal Holloway University of London, UK
Associate Editors:
Lancaster University, UK
University of Auckland, New Zealand
Bournemouth University, UK
University of Leicester, UK
2013 Impact Factor: 2.267
2013 Ranking: 23/111 in Business
Source: 2013 Journal Citation Reports ® (Thomson Reuters, 2014)

Marketing Theory provides a fully peer-reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory.

There are a growing number of researchers and management practitioners who believe that conventional marketing theory is often ill-suited to the challenges of the modern business environment. Marketing Theory creates a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory.

"I received a copy of Marketing Theory, Vol. 1, No. 1, and I read your article "Are Current Research Approaches in Marketing Leading Us Astray?" Great article. We should insist that it be read in every Ph.D. marketing class on methods." Philip Kotler, Kellogg Graduate School of Management, Northwestern University, USA

Electronic Access:

Marketing Theory is available electronically on SAGE Journals Online at

Subscription Information :
Institutional Subscription, Combined (Print & E-access) $990.00
Institutional Subscription, E-access $891.00
Institutional Subscription, Print Only $970.00
Individual Subscription, Print Only $111.00

Individual articles are available for immediate purchase online (See View Full-Text icon above). Print copies of individual issues can be purchased by contacting the SAGE Journals Customer Service department 1-800-818-7243.

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Institutional, Single Print Issue $267.00
Individual Single Print Issue $36.00
Frequency: Quarterly eISSN: 1741-301X ISSN: 1470-5931
Months of Distribution: March , June , September , December Current Volume: 15 Current Issue: 2
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