Journal of Marketing Education

EDITOR: Douglas J. Lincoln Boise State University
Associate Editor: Charles R. Duke Clemson University
Editorial Advisory Board: O.C. Ferrell UCLA Anderson School of Management, USA
David L. Kurtz University of Arkansas
William D. Perreault, Jr. The University of North Carolina at Chapel Hill
Denise T. Smart Texas State University, San Marcos
Consulting Editors: Stephen H. Achtenhagen, Founding Editor and Publisher San Jose State University
Robert H. Collins University of Nevada Las Vegas
Craig A. Kelley California State University, Sacramento
Bruce L. Stern Portland State University
Editorial Board: Ramon A. Avila Ball State University
Andy Aylesworth Bentley College
Laurie Babin The University of Louisiana at Monroe
Donald R. Bacon University of Denver
Julie Baker Texas Christian University, USA
Terri Barr Miami University, Ohio
Sharon E. Beatty University of Alabama
George Belch San Diego State University, California
Tom Boyt Valparaiso University
Ronald F. Bush The University of West Florida, Pensacola
Les Carlson Clemson University
Kenneth Chapman California State University, Chico
Larry B. Chonko The University of Texas at Arlington
Irvine "Bud" Clark III James Madison University
Dennis E. Clayson University of Northern Iowa
Stephen W. Clopton Appalachian State University
Mary Curren California State University, Northridge, California
Lee D. Dahringer Loyola College in Maryland
John R. Dickinson University of Windsor, Ontario, Canada
Lars Torsten Eriksson University of Gävle, Sweden
Michael J. Etzel University of Notre Dame
Howard Forman California State University, Fullerton
John P. Fraedrich University of Wyoming
David J. Fritzsche University of Toledo, USA
Nancy T. Frontczak Metropolitan State College of Denver
Gregory Gazda University of San Diego
Jim Gentry University of Nebraska - Lincoln
Neil Granitz California State University, Fullerton
Dwayne D. Gremler Bowling Green State University, Ohio
Dennis Guseman CSU San Marcos
Kevin Gwinner Kansas State University, USA
Debra Haley Southeastern Oklahoma State University
David E. Hansen Texas Southern University
H. Rika Houston California State University, Los Angeles
Mark Houston Texas Christian University
Fahri Karakaya University of Massachusetts-Dartmouth
Gary L. Karns Seattle Pacific University
Karen Norman Kennedy University of Alabama at Birmingham
Stephen Koernig
Charles Lamb Texas Christian University, Fort Worth
Bruce H. Lammers California State University, Northridge, California
Irene Lange California State University, Fullerton
Frederick W. Langrehr Valparaiso University
Geoffrey Lantos Stonehill College
Bryan Lilly University of Wisconsin, Oshkosh
Tará Burnthorne Lopez Southeastern Louisiana University
William J. Lundstrom Cleveland State University, Cleveland, Ohio
Michael R. Luthy Bellarmine University
H. Lee Meadow Virginia Tech University
William C. Moncrief Texas Christian University, Fort Worth
Keith B. Murray Bryant College
William T. Neese Bloomsburg University of Pennsylvania
Sarath A. Nonis Arkansas State University
Sak Onkvisit San José State University
Charles H. Patti University of Denver, Colorado
James W. Peltier University of Wisconsin-Whitewater
Ed Petkus Ramapo College of New Jersey, Mahwah, NJ
Susan M. Petroshius Bowling Green State University
Steven W. Pharr University of Idaho
Michael Jay Polonsky Deakin University
Stephen P. Ramocki Rhode Island College
James Reardon University of Northern Colorado
Janelle Rose James Cook University, Cairns, Queensland
Jack Schibrowsky University of Nevada
Anusorn Singhapakdi Old Dominion University
Harlan Spotts Western New England College
Kimberly Taylor Florida International University
Pookie Sautter New Mexico State University
L.P. Douglas Tseng Portland State University
Stuart Van Auken Florida Gulf Coast University
Bruce Walker University of Missouri, Columbia
Dan C. Weilbaker Northern Illinois University
Marc G. Weinberger University of Massachusetts, Amherst
Richard Werbel San José State University
Wendy Wilhelm Western Washington University
Charles M. Wood University of Tulsa
Mark Young Winona State University
Nan Zhou City University of Hong Kong
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Frequency: 3 Times/Year eISSN: 1552-6550 ISSN: 0273-4753
Months of Distribution: March , August , December Current Volume: 31 Current Issue: 3
Other Titles In: Marketing