Marketing Theory

Editor-in-Chief: Pauline Maclaran Royal Holloway, University of London
Assistant Editor: Elizabeth Parsons Keele University, UK
Regional Editor - Australasia: Rod Brodie University of Auckland, New Zealand
Regional Editor - North Americas: Les Carlson Clemson University
Regional Editor - South Americas: Jaqueline Pels Universidad Torcuato di Tella, Argentina
Regional Editor - Northern Europe: Kristian K E Moller
Regional Editor - Southern Europe: Bernard Cova Euromed Marseilles, France
Regional Editor - UK: Michael Saren
Advisory Board: Gordon R. Foxall Cardiff University, Wales
Evert Gummesson Stockholm University, Sweden
Morris B Holbrook Columbia University
Robin Wensley Warwick University, UK
Editorial Board: Frank Alpert University of Queensland, Australia
Stephen Brown University of Ulster, Jordanstown, Northern Ireland
Douglas Brownlie University of Stirling, Scotland
Miriam Catterall Queen's University of Belfast, Northern Ireland
Sylvie Chetty Massey University, New Zealand
Nicole Coviello Wilfrid Laurier University, Canada
Peter E Earl University of Queensland, Australia
Geoff Easton Lancaster University, England
Richard Elliott University of Bath, UK
A. Fuat Fıurat University of Texas - Pan American
James Fitchett Nottingham University, UK
Susan Fournier Boston University, USA
Yiannis Gabriel University of Bath, UK
Ron Goldsmith Florida State University, USA
Christina Goulding University of Wolverhampton, UK
Brendan Gray University of Otago, New Zealand
Chris Hackley Royal Holloway, University of London
Lloyd Harris Warwick Business Sch Research Bureau, UK
Phil Harris University of Chester, UK
Elizabeth C Hirschman Rutgers University, USA
Margaret Hogg University of Lancaster, UK
Brian Jones Quinnipac University/SB-DNF, USA
Rob Lawson University of Otago, New Zealand
Nick Lee University of Aston, UK
Chris Miles Eastern Mediterranean University, Turkey
Stephanie O'Donohoe University of Edinburgh, Scotland
Lisa O'Malley University of Limerick, Ireland
Daragh O'Reilly University of Sheffield, UK
John O'Shaughnessy Illinois Institute of Technology
John R. Rossiter University of Wollongong, Australia
Jonathan Schroeder University of Exeter, UK
Avi Shankar University of Bath, UK
Byron Sharp University of South Australia, Australia
Marla Stafford University of Memphis
Lorna Stevens University of Ulster, UK
Mark Tadajewski University of Leicester
Michael Thomas University of Strathclyde, UK
Fred van Raaij Tilburg University, The Netherlands
Richard Varey University of Waikato, New Zealand
Alladi Venkatesh University of California, Irvine, USA
Ian Wilkinson University of New South Wales, Australia
Terence H. Witkowski California State University, Long Beach, USA
Louise Young University of Western Sydney, Australia
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Frequency: Quarterly eISSN: 1741-301X ISSN: 1470-5931
Months of Distribution: March , June , September , December Current Volume: 9 Current Issue: 4
Other Titles In: Analytical Marketing