Submissions
The journal publishes theory papers and speculative essays, review articles and theoretically grounded methodology and empirical articles. Thematic symposia (typically comprising 3 or 4 papers) on a particular theme will be published from time to time.
Articles should be written in English and should not have been published nor be currently under review elsewhere. Marketing Theory will consider papers that have been published elsewhere in languages other than English, if they are submitted with an accompanying English translation.
Refereeing Procedures
Refereeing will be on an anonymous basis.
Marketing Theory makes every effort to match papers with referees of appropriate theoretical backgrounds. Where the subject of a paper is interdisciplinary it may be sent to reviewer outside of the marketing academy. Referees are encouraged to provide prompt and constructive critiques of papers, and, where revision is required, to highlight potential avenues for further development.
The journal aims to keep contributors informed of the progress of their submissions on a regular basis, and, in recognition of this commitment, provides a first indication of a paper's progress within 10-12 weeks of the initial acknowledgement of receipt, and informs them of developments thereafter. It is the editors' intention, by these means, to deal fairly and in good faith with potential contributors and readers.
Paper Presentation
Manuscripts should be typewritten, double-spaced throughout (this includes Notes and References sections) on one side of A4 or US standard size white paper with generous margins. Reviewing is anonymous, so authors should supply two title pages, one with full identifying information (plus fax and e-mail numbers), one with title only.
Extent: Full papers should be between 5-7000 words in length with shorter 'think pieces' of between 2000 and 3000 words.
Abstract: All papers require an abstract of 100-150 words and five to eight Keywords. Abstracts should be typed double-spaced on a separate sheet at the beginning of the manuscript.
Notes: Keep them to a minimum; number them consecutively through the text and present them typed as a double-spaced list before the References at the end of the manuscript. Do not present them as footnotes to the individual citation; this is not the style used by this journal.
References: Represent these in the text by author and date [typically:… as Foxall (1999) and Saren (2000) comment…; …as demonstrated (Stern, 2001; Gummerson, 2000)] and collate into an alphabetical and date-order (double-spaced) list at the end of the manuscript, in the following style.
Books:
Eden, C. and Ackermann, F. (1998) Making Strategy: The Journey of Strategic Management. London: Sage.
Journal articles:
Tsoukas, H. (1991) 'The Missing Link', Academy of Management Review 16(3): 566-85.
Chapters in books:
Gray, B. (1994) 'Women-only Management Training', in M. Tanton (ed.) Women in Management: A Developing Presence, pp. 33-56.
Conference and other papers:
Thorne, M.L. (1996) 'The Sounds of Silence: New University Business Schools', paper presented at the annual conference of the British Academy of Management, University of Aston, April.
Tables and Figures: Supply on separate pages from the text, complete with captions and any source details (figures to be clear black and white originals, preferably suitable for direct reproduction). Indicate in the text where they are to be incorporated. [Note that authors are responsible for obtaining permission from copyright holders for reproducing any illustrations, tables, figures - or lengthy quotations - previously published elsewhere.]
Proofs
All article authors will see a set of proofs prior to publication.
Offprints
On publication, article authors will receive a printed copy of the journal, and a final pdf will be sent to the first author of the article.
Mailing Your Manuscript
We prefer that you submit your work by email if possible to: pauline.maclaran@rhul.ac.uk
If not, five copies of the manuscript should be sent to:
Professor Pauline Maclaran
School of Management
Royal Holloway, Unversity of London
Egham Hill, Egham
Surrey TW20 0EX
English Language Editing Services: Please click here for information on professional English language editing services recommended by SAGE.
