Marketing Theory
Editor-in-Chief: Pauline Maclaran Royal Holloway, University of London
Assistant Editor: Elizabeth Parsons Keele University, UK
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Frequency: Quarterly eISSN: 1741-301X ISSN: 1470-5931
Months of Distribution: March , June , September , December Current Volume: 9 Current Issue: 4
Other Titles In: Analytical Marketing