Instructor Teaching Site for Social Marketing
Fourth Edition
Nancy Lee and Philip Kotler.

First-time Users

Many of the materials on the instructor site, are only available to Faculty and Administrative Staff at Higher Education Institutions who have been approved to request Review Copies by SAGE.

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The Market Research Toolbox

Welcome to the Instructor Teaching Site for Social Marketing, Fourth Edition, by Nancy Lee and Philip Kotler.

About the Book

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. It takes key marketing principles and applies them to campaigns and efforts to enhance public health, prevent injuries, protect the environment, and motivate community involvement. This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler and Nancy R. Lee, a lecturer, consultant, and author in social marketing.

Instructor Teaching Site

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If you already have an account with SAGE, please click here to access site.

If you do not have an account with SAGE, please read the following:

Many of the materials on the instructor site are only available to Faculty and Administrative Staff at Higher Education Institutions who have been approved to request Review Copies by SAGE.
To create or update your account, please click here.

Once you have created or updated your account and you have been validated as a Faculty member, you will be able to access the page by clicking above. Please note: Validation usually takes approximately 24-48 hours to be completed. You will receive an e-mail confirmation upon validation.

If you have any questions, please contact SAGE Customer Service at 1.800.818.7243 from 6:00 am to 5:00 pm PST.