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1 An Introduction to McDonaldization
2 The Past, Present, and Future of McDonaldization:
From the Iron Cage to the Fast-Food Factory and Beyond
3 Efficiency: Drive-Throughs and Finger Foods
4 Calculability: Big Macs and Little Chips
5 Predictability: It Never Rains on Those Little Houses on the Hillside
6 Control: Human and Nonhuman Robots
7 The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
8 Globalization and McDonaldization: Does It All Amount to ..."Nothing"?
9 Dealing With McDonaldization: A Practical Guide
10 The Starbuckization of Society?
Introduction to the Student Study Site
Learning from SAGE Research Articles
Contributed Resources about McDonaldization
Interviews with George Ritzer
The McDonaldization of Society 5 MySpace Page
General Web Resources
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