Relationship Marketing

A Consumer Experience Approach

Steve Baron University of Liverpool
Tony Conway Salford University
Nick Ashill Victoria University of Wellington
Gary C Warnaby University of Liverpool
Janet Carruthers Victoria University of Wellington
May 2010   224 pages   SAGE Publications Ltd  
Instructors
Complimentary Review Copy
Individual Purchasers
Paperback ISBN: 9781412931229 $34.95
Hardcover ISBN: 9781412931212 $121.50
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