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Managing Media Work

Mark Deuze University of Indiana, USA and Leiden University, The Netherlands
© 2011   320 pages   SAGE Publications, Inc   
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Paperback ISBN: 9781412971249 $53.00
Awards:

2011 - Mark Deuze is the AEJMC recipient of "The Robert Picard Award"

Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

Managing Media Work

Mark Deuze University of Indiana, USA and Leiden University, The Netherlands
© 2011   320 pages   SAGE Publications, Inc  

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ISBN:   9781412971249 Paperback Suggested Retail Price:   $53.00 Bookstore Price:   $40.00

About This Title

Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

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