Research Paradigms, Television, and Social Behaviour
Purchase
eBook
ISBN:
9781452250267
Available from
January 0001
Hardcover
ISBN:
9780761906544
Available from
January 0001
Description
Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.
Contents
Research Paradigms, Television and Social Behavior
- The Complexities of Studying a Complex Medium
Television Research
- Past Problems and Present Issues
PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
- Major Paradigms and Issues in Television Research
- Field of Dreams, World of Realities
- Designing Experiments on Television and Social Behavior
- Developmental Perspectives
- Quasi Experimental Research on Television and Behavior
- Natural and Field Experiments
- Class, Communication and the Black Self
- A Theory Outline
PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
- Qualitative Approaches to the Study of the Media
- Theory and Methods of Hermeneutic Empiricism
- Taking the Interpretive Turn
- Qualitative Research of Television and Other Electronic Media
PART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
- The Analysis of Television Content
- Intersection of Instructional Television and Computer Assisted Instruction
- Implications for Research Paradigms
- Barney and Friends as Entertainment and Education
- Evaluating the Quality and Effectiveness of a Television Series for Preschool Children
- Studying Television Violence
- A Research Agenda for the 21st Century
EPILOGUE
- Research Paradigms, Television and Social Behavior
- A Scientist's Contribution to Initiating Social Change
Description
Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.
Contents
Research Paradigms, Television and Social Behavior
- The Complexities of Studying a Complex Medium
Television Research
- Past Problems and Present Issues
PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
- Major Paradigms and Issues in Television Research
- Field of Dreams, World of Realities
- Designing Experiments on Television and Social Behavior
- Developmental Perspectives
- Quasi Experimental Research on Television and Behavior
- Natural and Field Experiments
- Class, Communication and the Black Self
- A Theory Outline
PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
- Qualitative Approaches to the Study of the Media
- Theory and Methods of Hermeneutic Empiricism
- Taking the Interpretive Turn
- Qualitative Research of Television and Other Electronic Media
PART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
- The Analysis of Television Content
- Intersection of Instructional Television and Computer Assisted Instruction
- Implications for Research Paradigms
- Barney and Friends as Entertainment and Education
- Evaluating the Quality and Effectiveness of a Television Series for Preschool Children
- Studying Television Violence
- A Research Agenda for the 21st Century
EPILOGUE
- Research Paradigms, Television and Social Behavior
- A Scientist's Contribution to Initiating Social Change
October 1997 | 440 pages | Sage US
| Format | Published Date | ISBN | Price |
|---|---|---|---|
| Hardcover | 28/02/2026 | 9780761906544 | $235.00 |
| Paperback | 28/02/2026 | 9780761906551 | $169.00 |
| 180 Day Ebook | 28/02/2026 | 9781452250267 | $67.00 |
| Lifetime | 28/02/2026 | 9781452250267 | $97.00 |
Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.
Table Of Contents:
- Research Paradigms, Television and Social Behavior
- The Complexities of Studying a Complex Medium
- Television Research
- Past Problems and Present Issues
- PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
- Major Paradigms and Issues in Television Research
- Field of Dreams, World of Realities
- Designing Experiments on Television and Social Behavior
- Developmental Perspectives
- Quasi Experimental Research on Television and Behavior
- Natural and Field Experiments
- Class, Communication and the Black Self
- A Theory Outline
- PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
- Qualitative Approaches to the Study of the Media
- Theory and Methods of Hermeneutic Empiricism
- Taking the Interpretive Turn
- Qualitative Research of Television and Other Electronic Media
- PART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
- The Analysis of Television Content
- Intersection of Instructional Television and Computer Assisted Instruction
- Implications for Research Paradigms
- Barney and Friends as Entertainment and Education
- Evaluating the Quality and Effectiveness of a Television Series for Preschool Children
- Studying Television Violence
- A Research Agenda for the 21st Century
- EPILOGUE
- Research Paradigms, Television and Social Behavior
- A Scientist's Contribution to Initiating Social Change