Digital Media and Innovation
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Go to College Publishing WebsiteDescription
Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Contents
Chapter 1: Innovation and the Power of a Good Idea
- What Is Innovation?
- The Power of a Good Idea
- Research and Development
- Mavericks and the Power of a Good Idea
- Three Strategic Approaches to Business Transformation
- Digital Medial and Innovation
- Innovation Failure
Chapter 2: Business Model Innovation
- Business Model Innovation: Strategies and Approaches
- Home Box Office, Inc.
- Amazon.com
Chapter 3: Product Innovation and Design
- Ideation: The Power of New Ideas
- Synthesis: Asking the Tough Questions
- New Product Development
- Product Design
- Sony Corporation
- The Walt Disney Company
- Apple
Chapter 4: Business Process Innovation
- Business Process: Theoretical Traditions
- Business Process and Organizational Performance
- Dell Inc.
- Walt Disney Company: Disney World Park and Resort
- Netflix
Chapter 5: Innovation Failure
- Business and Innovation Failure
- Disruptive Technology
- The Eastman Kodak Company
- Blockbuster
- The Sony Corporation
Chapter 6: The Diffusion of Innovation Revisited
- Diffusion of Innovation
- The Innovation/Decision Process
- Opinioned Leadership Reconsidered
- Rate of Adoption
- Product Launches and Introductions
- Why New Product Launches Sometimes Fail
- Creative Destruction in the Digital Age
- The Sharing Economy
- The Tipping Point
Chapter 7: The Intelligent Network
- The Intelligent Network: Understanding Internal Structures and System Processes
- The Intelligent Network
- Hierarchical Ordering
- Interdependency
- Exchange
- Equifinality
- Redundancy
- Network Holism
- Permeability
Chapter 8: Digital Media and Innovation I
- Digital Media
- Principles of Digital Communication and Binary Logic
- Interactivity
- Virtual Communication
- Information Search
Chapter 9: Digital Media and Innovation II
- Personalization
- Mobility
- Convergence
- Artificial Intelligence
Chapter 10: Smart Cities and the Common Good
- Smart Cities
- Broadband Delivery and Smart Cities
- Net Neutrality
- Digital Media and Intellectual Property
Chapter 11: Facebook
- Historical Overview
- A Business Perspective on the Power of Social Media
- Facebook: Business Model Innovation
- Facebook’s Business Performance
- Privacy Concerns
- Political Activism and the Power of Social Media
Chapter 12: Digital News Reporting, Computer Tablets, and the New Journalism
- The Causes and Consequences of Newspaper Circulation Decline
- The Computer Tablet
- Digital News Reporting
Chapter 13: Hacker Culture
- A Culture
- Having the Right People
- Hacker Culture
- Risk and Experimentation
- Creating the Proper Work Space
- Serendipitous Connections
- Innovation Centers Within the Mainstream
Description
Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Contents
Chapter 1: Innovation and the Power of a Good Idea
- What Is Innovation?
- The Power of a Good Idea
- Research and Development
- Mavericks and the Power of a Good Idea
- Three Strategic Approaches to Business Transformation
- Digital Medial and Innovation
- Innovation Failure
Chapter 2: Business Model Innovation
- Business Model Innovation: Strategies and Approaches
- Home Box Office, Inc.
- Amazon.com
Chapter 3: Product Innovation and Design
- Ideation: The Power of New Ideas
- Synthesis: Asking the Tough Questions
- New Product Development
- Product Design
- Sony Corporation
- The Walt Disney Company
- Apple
Chapter 4: Business Process Innovation
- Business Process: Theoretical Traditions
- Business Process and Organizational Performance
- Dell Inc.
- Walt Disney Company: Disney World Park and Resort
- Netflix
Chapter 5: Innovation Failure
- Business and Innovation Failure
- Disruptive Technology
- The Eastman Kodak Company
- Blockbuster
- The Sony Corporation
Chapter 6: The Diffusion of Innovation Revisited
- Diffusion of Innovation
- The Innovation/Decision Process
- Opinioned Leadership Reconsidered
- Rate of Adoption
- Product Launches and Introductions
- Why New Product Launches Sometimes Fail
- Creative Destruction in the Digital Age
- The Sharing Economy
- The Tipping Point
Chapter 7: The Intelligent Network
- The Intelligent Network: Understanding Internal Structures and System Processes
- The Intelligent Network
- Hierarchical Ordering
- Interdependency
- Exchange
- Equifinality
- Redundancy
- Network Holism
- Permeability
Chapter 8: Digital Media and Innovation I
- Digital Media
- Principles of Digital Communication and Binary Logic
- Interactivity
- Virtual Communication
- Information Search
Chapter 9: Digital Media and Innovation II
- Personalization
- Mobility
- Convergence
- Artificial Intelligence
Chapter 10: Smart Cities and the Common Good
- Smart Cities
- Broadband Delivery and Smart Cities
- Net Neutrality
- Digital Media and Intellectual Property
Chapter 11: Facebook
- Historical Overview
- A Business Perspective on the Power of Social Media
- Facebook: Business Model Innovation
- Facebook’s Business Performance
- Privacy Concerns
- Political Activism and the Power of Social Media
Chapter 12: Digital News Reporting, Computer Tablets, and the New Journalism
- The Causes and Consequences of Newspaper Circulation Decline
- The Computer Tablet
- Digital News Reporting
Chapter 13: Hacker Culture
- A Culture
- Having the Right People
- Hacker Culture
- Risk and Experimentation
- Creating the Proper Work Space
- Serendipitous Connections
- Innovation Centers Within the Mainstream
Digital Media and Innovation
Management and Design Strategies in Communication
February 2016 | 280 pages | Sage US
| Format | Published Date | ISBN | Price |
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Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Table Of Contents:
- Chapter 1: Innovation and the Power of a Good Idea
- What Is Innovation?
- The Power of a Good Idea
- Research and Development
- Mavericks and the Power of a Good Idea
- Three Strategic Approaches to Business Transformation
- Digital Medial and Innovation
- Innovation Failure
- Chapter 2: Business Model Innovation
- Business Model Innovation: Strategies and Approaches
- Home Box Office, Inc.
- Amazon.com
- Chapter 3: Product Innovation and Design
- Ideation: The Power of New Ideas
- Synthesis: Asking the Tough Questions
- New Product Development
- Product Design
- Sony Corporation
- The Walt Disney Company
- Apple
- Chapter 4: Business Process Innovation
- Business Process: Theoretical Traditions
- Business Process and Organizational Performance
- Dell Inc.
- Walt Disney Company: Disney World Park and Resort
- Netflix
- Chapter 5: Innovation Failure
- Business and Innovation Failure
- Disruptive Technology
- The Eastman Kodak Company
- Blockbuster
- The Sony Corporation
- Chapter 6: The Diffusion of Innovation Revisited
- Diffusion of Innovation
- The Innovation/Decision Process
- Opinioned Leadership Reconsidered
- Rate of Adoption
- Product Launches and Introductions
- Why New Product Launches Sometimes Fail
- Creative Destruction in the Digital Age
- The Sharing Economy
- The Tipping Point
- Chapter 7: The Intelligent Network
- The Intelligent Network: Understanding Internal Structures and System Processes
- The Intelligent Network
- Hierarchical Ordering
- Interdependency
- Exchange
- Equifinality
- Redundancy
- Network Holism
- Permeability
- Chapter 8: Digital Media and Innovation I
- Digital Media
- Principles of Digital Communication and Binary Logic
- Interactivity
- Virtual Communication
- Information Search
- Chapter 9: Digital Media and Innovation II
- Personalization
- Mobility
- Convergence
- Artificial Intelligence
- Chapter 10: Smart Cities and the Common Good
- Smart Cities
- Broadband Delivery and Smart Cities
- Net Neutrality
- Digital Media and Intellectual Property
- Chapter 11: Facebook
- Historical Overview
- A Business Perspective on the Power of Social Media
- Facebook: Business Model Innovation
- Facebook’s Business Performance
- Privacy Concerns
- Political Activism and the Power of Social Media
- Chapter 12: Digital News Reporting, Computer Tablets, and the New Journalism
- The Causes and Consequences of Newspaper Circulation Decline
- The Computer Tablet
- Digital News Reporting
- Chapter 13: Hacker Culture
- A Culture
- Having the Right People
- Hacker Culture
- Risk and Experimentation
- Creating the Proper Work Space
- Serendipitous Connections
- Innovation Centers Within the Mainstream