Business Planning and Market Strategy
E.K. Valentin
- Eccles Research Fellow and Professor of Marketing and Management, John B. Goddard School of Business and Economics, Weber State University, Ogden, Utah, USA
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Go to College Publishing WebsiteDescription
Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box,” author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets Business Planning & Market Strategy apart from conventional “how to” planning guides.
Contents
Preface
Preface
Introduction to Part I
- Chapter 1 - Business Planning and Market Strategy in a Nutshell
- Chapter 2 - Market Strategy: The Business Plan's Cornerstone
- Chapter 3- Devising a Business Model
- Chapter 4 - Getting a Handle on Costs and Financial Prospects
- Chapter 5 - Strategic Business Planning from Top to Bottom
- Chapter 6 - Managing the Planning Process
Introduction to Part II
- Chapter 7 - Creating Shareholder Value by Creating Customer Value
- Chapter 8 - Situation Analysis Concepts and Frameworks
- Chapter 9 - Reporting Situation Analyses
- Chapter 10 - Coping with Uncertainties
- Chapter 11 - Projecting Financial Results and Needs
Introduction to Part III
- Chapter 12 - Writing and Pitching a Business Plan
- Chapter 13 - Raising Capital and Choosing a Business' Legal Structure
- Chapter 14 - Monitoring Performance
Appendix: A Sample Plan for Lynn’s Hair in Style
Appendix: A Sample Plan for Lynn’s Hair in Style
Index
Index
Additional materials
Description
Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box,” author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets Business Planning & Market Strategy apart from conventional “how to” planning guides.
Contents
Preface
Preface
Introduction to Part I
- Chapter 1 - Business Planning and Market Strategy in a Nutshell
- Chapter 2 - Market Strategy: The Business Plan's Cornerstone
- Chapter 3- Devising a Business Model
- Chapter 4 - Getting a Handle on Costs and Financial Prospects
- Chapter 5 - Strategic Business Planning from Top to Bottom
- Chapter 6 - Managing the Planning Process
Introduction to Part II
- Chapter 7 - Creating Shareholder Value by Creating Customer Value
- Chapter 8 - Situation Analysis Concepts and Frameworks
- Chapter 9 - Reporting Situation Analyses
- Chapter 10 - Coping with Uncertainties
- Chapter 11 - Projecting Financial Results and Needs
Introduction to Part III
- Chapter 12 - Writing and Pitching a Business Plan
- Chapter 13 - Raising Capital and Choosing a Business' Legal Structure
- Chapter 14 - Monitoring Performance
Appendix: A Sample Plan for Lynn’s Hair in Style
Appendix: A Sample Plan for Lynn’s Hair in Style
Index
Index
Additional materials
Reviews
March 2014 | 272 pages | Sage US
| Format | Published Date | ISBN | Price |
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Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box,” author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets Business Planning & Market Strategy apart from conventional “how to” planning guides.
Table Of Contents:
- Preface
- Introduction to Part I
- Chapter 1 - Business Planning and Market Strategy in a Nutshell
- Chapter 2 - Market Strategy: The Business Plan's Cornerstone
- Chapter 3- Devising a Business Model
- Chapter 4 - Getting a Handle on Costs and Financial Prospects
- Chapter 5 - Strategic Business Planning from Top to Bottom
- Chapter 6 - Managing the Planning Process
- Introduction to Part II
- Chapter 7 - Creating Shareholder Value by Creating Customer Value
- Chapter 8 - Situation Analysis Concepts and Frameworks
- Chapter 9 - Reporting Situation Analyses
- Chapter 10 - Coping with Uncertainties
- Chapter 11 - Projecting Financial Results and Needs
- Introduction to Part III
- Chapter 12 - Writing and Pitching a Business Plan
- Chapter 13 - Raising Capital and Choosing a Business' Legal Structure
- Chapter 14 - Monitoring Performance
- Appendix: A Sample Plan for Lynn’s Hair in Style
- Index
Recent Product Reviews:
Unfortunately this book did not address the issues I required in the class. I was approaching business development from the perspective of within organizations. Whereas this book seems to focus on new business planning.
Dr James Cunningham, Management, Robert Gordon University
A great concise text that puts all the information at your fingertips.
Mr Paul Matthews, Business Administration , University College Birmingham
Good book to guide students throught the planning process integrated in the strategy.
Mr Joaquim M. Silva, Marketing , University of Minho
An interesting and practical approach is adopted in this textbook.
Mr Rajesh Sharma, Department of Business & Law, Croydon College
Fantastic book what i have been looking for.
Mr Troels Møller, Danish Academy of Business & Technology , Danish Business Academy